[{"data":1,"prerenderedAt":369},["ShallowReactive",2],{"layout":3,"[expertise_detail-strategie]":161},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":12,"lang":13,"alternate_languages":14,"data":18},"ZQhj3hAAACIA0UJK",null,"layout","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZQhj3hAAACIA0UJK%22%29+%5D%5D",[],"2023-09-18T14:51:47+0000","2025-10-21T12:45:12+0000",[6],[],"en-us",[15],{"id":16,"type":6,"lang":17},"ZTKS4xAAACMAXirv","fr-fr",{"links":19,"contact_label":73,"contact_url":74,"surtitle":83,"title":84,"news_title":85,"discover_label":86,"address":87,"contact_links":93,"social_links":105,"other_links":117,"back_to_top":128,"meta_description":129,"meta_image":130,"meta_title":131,"cookie_text":132,"cookie_accept":142,"cookie_decline":143,"client_label":144,"issues_label":145,"techniques_label":146,"design_time_label":147,"keep_scrolling":148,"next_project":149,"next_article":150,"subtitle_expertise":151,"footer_surtitle":160,"footer_title":36},[20,32,42,52,62],{"label":21,"url":22},"Home",{"id":23,"type":24,"tags":25,"lang":13,"slug":24,"first_publication_date":26,"last_publication_date":27,"url":28,"link_type":29,"key":30,"isBroken":31},"ZQQxTBIAACMAozfn","home",[],"2023-09-15T10:26:26+0000","2026-09-30T09:04:33+0000","/en","Document","ce7cb458-d40a-48f9-83d1-16a7cd5882e3",false,{"label":33,"url":34},"Expertise",{"id":35,"type":36,"tags":37,"lang":13,"slug":36,"first_publication_date":38,"last_publication_date":39,"url":40,"link_type":29,"key":41,"isBroken":31},"ZzS3UxIAACcAIwtX","expertise",[],"2024-12-04T09:19:57+0000","2025-07-03T08:04:21+0000","/en/expertise","13a32e4a-ef64-4623-a388-92d65fcd272b",{"label":43,"url":44},"Work",{"id":45,"type":46,"tags":47,"lang":13,"slug":46,"first_publication_date":48,"last_publication_date":49,"url":50,"link_type":29,"key":51,"isBroken":31},"ZQqvfhAAACMA1j9N","work",[],"2023-09-20T08:38:25+0000","2026-09-30T09:03:52+0000","/en/work","09b7685d-e97e-4af6-acc1-af1320c036df",{"label":53,"url":54},"About",{"id":55,"type":56,"tags":57,"lang":13,"slug":56,"first_publication_date":58,"last_publication_date":59,"url":60,"link_type":29,"key":61,"isBroken":31},"ZQwMdBAAACMA3Jw_","about",[],"2023-09-21T09:46:36+0000","2026-09-30T08:52:40+0000","/en/about","dfa50387-c94b-4059-a1b4-0bca9bbac316",{"label":63,"url":64},"Contact",{"id":65,"type":66,"tags":67,"lang":13,"slug":68,"first_publication_date":69,"last_publication_date":70,"url":71,"link_type":29,"key":72,"isBroken":31},"ZRGKvhAAACoASQgn","contact",[],"-","2023-09-25T13:27:31+0000","2023-12-04T14:41:57+0000","/en/contact","77ff6ff1-a391-4af4-8038-cab7114684f6","Work together",{"id":75,"type":76,"tags":77,"lang":13,"slug":78,"first_publication_date":79,"last_publication_date":80,"url":81,"link_type":29,"key":82,"isBroken":31},"ZRQ4XxQAACwAsGDc","new_project",[],"contact-form","2023-09-27T14:12:50+0000","2025-05-05T21:44:26+0000","/en/contact/new-project","b0d5ebc5-be20-4a31-a716-79f85cdbad05","Let’s work","together","Latest News","Discover",[88],{"type":89,"text":90,"spans":91,"direction":92},"paragraph","8 rue de Mulhouse\n75002, Paris",[],"ltr",[94,100],{"label":95,"url":96},"+33 (0)1 88 61 18 90",{"link_type":97,"key":98,"url":99},"Web","96241b0f-0c43-45ae-80c8-741ec32e3fcb","tel:+33188611890",{"label":101,"url":102},"hello@studioboam.com",{"link_type":97,"key":103,"url":104},"62ad722e-d196-418f-b856-b4b05784196e","mailto:hello@studioboam.com",[106,112],{"label":107,"url":108},"Linkedin",{"link_type":97,"key":109,"url":110,"target":111},"600bc716-2d9b-493d-badb-e94f9c0621ad","https://www.linkedin.com/company/studio-boam","_blank",{"label":113,"url":114},"Instagram",{"link_type":97,"key":115,"url":116,"target":111},"fcb671a5-2d6d-49f9-bd1a-8357743eb722","https://www.instagram.com/studioboam/",[118],{"label":119,"url":120},"Legal mentions",{"link_type":121,"key":122,"kind":123,"id":124,"url":125,"name":126,"size":127},"Media","94ee22a9-ba68-4972-9ba3-4106155e69cb","file","ZTt8HRAAACIAAL2Q","https://studioboam.cdn.prismic.io/studioboam/a86b917a-7c98-41e4-8146-9c0bb768518d_Studio-Boam-legal-mentions.pdf","Studio-Boam-legal-mentions.pdf","45951","Back to top","We support you from branding to industrialization on all media. Creation and design studio specialized in drinks, wines and spirits.",{},"Studio Boam - Design agency",[133],{"type":89,"text":134,"spans":135},"This website use cookies to improve your user experience. View our privacy policy for details",[136],{"start":137,"end":138,"type":139,"data":140},67,81,"hyperlink",{"link_type":97,"url":141,"target":111},"https://google.com","Accept","Decline","Clients:","Issues:","Techniques:","Project duration:","Keep scrolling","Next Project","Next Article",[152],{"type":153,"text":154,"spans":155,"direction":92},"heading2","BOAM EXPERTISE",[156],{"start":157,"end":158,"type":159},4,14,"em","See other",{"id":162,"uid":163,"url":164,"type":165,"href":166,"tags":167,"first_publication_date":168,"last_publication_date":169,"slugs":170,"linked_documents":172,"lang":13,"alternate_languages":173,"data":176},"aGY4GxAAACoALmh-","strategie","/en/expertise/strategie","expertise_detail","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aGY4GxAAACoALmh-%22%29+%5D%5D",[],"2025-07-03T08:03:11+0000","2025-09-12T13:24:55+0000",[171],"strategy",[],[174],{"id":175,"type":165,"lang":17,"uid":163},"aGU37BAAACEALOBJ",{"name":177,"poster":182,"slices":193,"meta_description":213,"meta_image":360,"meta_title":368},[178],{"type":179,"text":180,"spans":181,"direction":92},"heading1","Strategy",[],{"dimensions":183,"alt":5,"copyright":5,"url":186,"id":187,"edit":188},{"width":184,"height":185},504,566,"https://images.prismic.io/studioboam/aMQd-GGNHVfTPFt3_Studio-Boam-Strategie-Expertise.jpg?auto=format,compress&rect=276,0,1947,2187&w=504&h=566","aMQd-GGNHVfTPFt3",{"x":189,"y":190,"zoom":191,"background":192},276,0,1,"transparent",[194,204,220,243,263,281,294,312,319,335],{"variation":195,"version":196,"items":197,"primary":198,"id":202,"slice_type":203,"slice_label":5},"default","initial",[],{"title":199,"text_column_one":200,"text_column_two":201},[],[],[],"project_text$daffeef1-dc5f-4b89-9f96-5e670e78343b","project_text",{"variation":195,"version":196,"items":205,"primary":206,"id":219,"slice_type":203,"slice_label":5},[],{"title":207,"text_column_one":211,"text_column_two":215},[208],{"type":153,"text":209,"spans":210,"direction":92},"A clear vision for a strong positioning",[],[212],{"type":89,"text":213,"spans":214,"direction":92},"Every brand tells a story. Our role is to reveal it, shape it, and make it shine.\nBefore design comes strategy : the foundation for building brands that last and resonate.",[],[216],{"type":89,"text":217,"spans":218,"direction":92},"We support our clients with a tailored approach, from analysis to the structuring of their brand territory. Rooted in deep thinking, our strategic process gives meaning to form, coherence to messaging, and strength to every launch.",[],"project_text$a753a15c-e60d-4517-84f6-b56d3070c426",{"variation":195,"version":196,"items":221,"primary":222,"id":241,"slice_type":242,"slice_label":5},[],{"image":223,"text":230},{"dimensions":224,"alt":5,"copyright":5,"url":227,"id":228,"edit":229},{"width":225,"height":226},1080,694,"https://images.prismic.io/studioboam/aGU-HHfc4bHWi9sk_Studio-Boam-Agence-Vins-Spiritueux-Strategie-brief-creatif.jpg?auto=format%2Ccompress&w=1080&h=694","aGU-HHfc4bHWi9sk",{"x":190,"y":190,"zoom":191,"background":192},[231,238],{"type":232,"text":233,"spans":234,"direction":92},"heading5","Marketing audit / Understanding before acting",[235],{"start":190,"end":236,"type":237},45,"strong",{"type":89,"text":239,"spans":240,"direction":92},"\nWe analyze the current state, competitor positioning, and market dynamics to identify strategic levers and deliver a clear diagnosis of your brand.",[],"expertise_two_columns$c784fdf8-1d3a-4efb-add5-993f55a5385a","expertise_two_columns",{"variation":244,"version":196,"items":245,"primary":246,"id":262,"slice_type":242,"slice_label":5},"reverse",[],{"image":247,"text":253},{"dimensions":248,"alt":5,"copyright":5,"url":250,"id":251,"edit":252},{"width":225,"height":249},688,"https://images.prismic.io/studioboam/aGU-Hnfc4bHWi9sm_Studio-Boam-Agence-Vins-Spiritueux-Strategie-etude-marche.jpg?auto=format,compress&rect=0,0,2500,1593&w=1080&h=688","aGU-Hnfc4bHWi9sm",{"x":190,"y":190,"zoom":191,"background":192},[254,259],{"type":232,"text":255,"spans":256,"direction":92},"Market research / Positioning with precision",[257],{"start":190,"end":258,"type":237},44,{"type":89,"text":260,"spans":261,"direction":92},"\nTrends, consumer expectations, tension points or opportunities — we gather key insights to anchor the brand in a shifting, tangible reality.",[],"expertise_two_columns$e6d23baf-28d5-47b8-b86f-3cecba5ddb1d",{"variation":195,"version":196,"items":264,"primary":265,"id":280,"slice_type":242,"slice_label":5},[],{"image":266,"text":271},{"dimensions":267,"alt":5,"copyright":5,"url":268,"id":269,"edit":270},{"width":225,"height":226},"https://images.prismic.io/studioboam/aGU-H3fc4bHWi9sn_Studio-Boam-Agence-Vins-Spiritueux-Strategie-plateforme-marque.jpg?auto=format,compress&rect=0,0,2500,1606&w=1080&h=694","aGU-H3fc4bHWi9sn",{"x":190,"y":190,"zoom":191,"background":192},[272,277],{"type":232,"text":273,"spans":274,"direction":92},"Brand platform / Structuring the essence",[275],{"start":190,"end":276,"type":237},40,{"type":89,"text":278,"spans":279,"direction":92},"\nMission, vision, values, promise, tone of voice… We define the foundations of your identity to build a narrative that is coherent, authentic, and distinctive.",[],"expertise_two_columns$a5a88ad0-9932-401a-ac00-35e2eca36971",{"variation":195,"version":196,"items":282,"primary":283,"id":292,"slice_type":293,"slice_label":5},[],{"image":284,"video":291},{"dimensions":285,"alt":5,"copyright":5,"url":288,"id":289,"edit":290},{"width":286,"height":287},1920,1073,"https://images.prismic.io/studioboam/aGU-G3fc4bHWi9sj_Studio-Boam-Agence-Vins-Spiritueux-Strategie-brandbook.jpg?auto=format,compress&rect=0,0,2000,1118&w=1920&h=1073","aGU-G3fc4bHWi9sj",{"x":190,"y":190,"zoom":191,"background":192},{"link_type":121},"project_full_image$28279444-8f33-4f83-9a75-a0d8f90bd98a","project_full_image",{"variation":195,"version":196,"items":295,"primary":296,"id":311,"slice_type":242,"slice_label":5},[],{"image":297,"text":302},{"dimensions":298,"alt":5,"copyright":5,"url":299,"id":300,"edit":301},{"width":225,"height":226},"https://images.prismic.io/studioboam/aGU-HXfc4bHWi9sl_Studio-Boam-Agence-Vins-Spiritueux-Strategie-concept.jpg?auto=format,compress&rect=0,0,2000,1285&w=1080&h=694","aGU-HXfc4bHWi9sl",{"x":190,"y":190,"zoom":191,"background":192},[303,308],{"type":232,"text":304,"spans":305,"direction":92},"Brand concept & storytelling / Creating meaning, building connection",[306],{"start":190,"end":307,"type":237},68,{"type":89,"text":309,"spans":310,"direction":92},"\nWe craft a strong narrative concept designed to unite, inspire, and bring the brand to life across all its touchpoints.",[],"expertise_two_columns$76f676b5-e043-4065-ab41-ef344b23492f",{"variation":195,"version":196,"items":313,"primary":314,"id":318,"slice_type":203,"slice_label":5},[],{"title":315,"text_column_one":316,"text_column_two":317},[],[],[],"project_text$d231858a-52f8-4d7f-b9fd-d52ffc544771",{"variation":195,"version":196,"items":320,"primary":321,"id":334,"slice_type":203,"slice_label":5},[],{"title":322,"text_column_one":326,"text_column_two":330},[323],{"type":153,"text":324,"spans":325,"direction":92},"Naming / Finding the right words",[],[327],{"type":89,"text":328,"spans":329,"direction":92},"The name is often the first point of contact with a brand.",[],[331],{"type":89,"text":332,"spans":333,"direction":92},"We craft names that resonate, suggest, and already tell a story : all while fitting into a distinctive and lasting brand territory.",[],"project_text$1faededc-9734-41c8-8998-5ec040b940c6",{"variation":195,"version":196,"items":336,"primary":337,"id":359,"slice_type":242,"slice_label":5},[],{"image":338,"text":344},{"dimensions":339,"alt":5,"copyright":5,"url":341,"id":342,"edit":343},{"width":225,"height":340},685,"https://images.prismic.io/studioboam/aGU-G3fc4bHWi9si_Studio-Boam-Agence-Vins-Spiritueux-Strategie-brandbook-2.jpg?auto=format,compress&rect=0,0,1999,1268&w=1080&h=685","aGU-G3fc4bHWi9si",{"x":190,"y":190,"zoom":191,"background":192},[345,350,353,356],{"type":232,"text":346,"spans":347,"direction":92},"Brandbook / A compass for the future",[348],{"start":190,"end":349,"type":237},36,{"type":89,"text":351,"spans":352,"direction":92},"",[],{"type":89,"text":354,"spans":355,"direction":92},"We compile all strategic and creative elements into a clear, actionable tool to ensure your brand’s coherence and longevity over time.",[],{"type":89,"text":357,"spans":358,"direction":92},"Useful for marketing teams, sales staff, and external partners alike, to maintain a unified voice around your story and values.",[],"expertise_two_columns$fab73a3d-462d-484d-8dfe-72986aa4d8f5",{"dimensions":361,"alt":5,"copyright":5,"url":364,"id":187,"edit":365},{"width":362,"height":363},2400,1260,"https://images.prismic.io/studioboam/aMQd-GGNHVfTPFt3_Studio-Boam-Strategie-Expertise.jpg?auto=format%2Ccompress&rect=0%2C706%2C2500%2C1313&w=2400&h=1260",{"x":190,"y":366,"zoom":367,"background":192},706,1.0000000000000002,"Studio Boam - Expertise - Strategy",1790785314304]