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The label on your wine bottle may seem entirely unremarkable, and yet… It serves as the first point of contact between the consumer and the winemaker.",[],"article_chapeau$8fa75572-5aef-4818-a8e8-4ab32139ba33","article_chapeau",{"variation":213,"version":214,"items":225,"primary":227,"id":254,"slice_type":255,"slice_label":5},[226],{},{"title":228,"image_left":233,"text_right":241},[229],{"type":230,"text":231,"spans":232,"direction":92},"heading3","The influence of packaging on consumer choices",[],{"dimensions":234,"alt":5,"copyright":5,"url":237,"id":238,"edit":239},{"width":235,"height":236},636,817,"https://images.prismic.io/studioboam/1694fc11-3e20-495d-8745-de034f805c7a_boam-blog-article-etiquette-vin-photo-2.jpg?auto=compress,format&rect=0,0,1200,1541&w=636&h=817","ZT-BcxAAACMAErIC",{"x":192,"y":192,"zoom":240,"background":195},0.5301752109020117,[242,245,248,251],{"type":89,"text":243,"spans":244,"direction":92},"Customers often face a dilemma when standing before a shelf filled with hundreds of wine bottles.",[],{"type":89,"text":246,"spans":247,"direction":92},"How can one choose a wine without tasting it? The label becomes the consumer's only point of attraction, bringing the marketing dimension into play.",[],{"type":89,"text":249,"spans":250,"direction":92},"The wine market is increasingly competitive. Unless you're a true connoisseur, it’s hard to navigate. So how do you convince potential consumers when they can’t taste your wine? How do you make your bottle stand out among hundreds, even thousands of options?",[],{"type":89,"text":252,"spans":253,"direction":92},"The answer is, without a doubt: the label. Its design and graphics unconsciously influence the purchasing decision. The visual impact it creates guides consumers in making their choice.",[],"article_two_columns$6fb8c015-6295-44fc-a9e9-8c5f2e9e76ee","article_two_columns",{"variation":213,"version":214,"items":257,"primary":259,"id":285,"slice_type":255,"slice_label":5},[258],{},{"title":260,"image_left":264,"text_right":271},[261],{"type":230,"text":262,"spans":263,"direction":92},"The play of fonts and colors to enhance your positioning:",[],{"dimensions":265,"alt":5,"copyright":5,"url":267,"id":268,"edit":269},{"width":235,"height":266},530,"https://images.prismic.io/studioboam/c4744a20-df93-4487-a0d4-92b51edfaf7d_Studio-Boam-Wine-Spirit-Agency-Paris-Vuelo-featured.jpg?auto=compress,format&rect=0,0,1776,1480&w=636&h=530","ZTomuBAAACMAgHhI",{"x":192,"y":192,"zoom":270,"background":195},0.3581081081081081,[272,275,279,282],{"type":89,"text":273,"spans":274,"direction":92},"Next, play with :",[],{"type":276,"text":277,"spans":278,"direction":92},"list-item","Colors: a white label or one accented with dark tones conveys a certain prestige, while brighter colors suggest lightness.",[],{"type":276,"text":280,"spans":281,"direction":92},"Typography: a handwritten or script-style font communicates a sense of authenticity, while a modern font such as sans-serif or minimalist styles express more contemporary vibes.",[],{"type":89,"text":283,"spans":284,"direction":92},"Consider a glossy or matte finish. Why not add gold detailing or an embossed effect?",[],"article_two_columns$f393b116-97a0-4fa6-9853-6215f46e9d6c",{"variation":213,"version":214,"items":287,"primary":289,"id":299,"slice_type":300,"slice_label":5},[288],{},{"image":290,"video":298},{"dimensions":291,"alt":5,"copyright":5,"url":294,"id":295,"edit":296},{"width":292,"height":293},1560,1107,"https://images.prismic.io/studioboam/232ff5be-8187-4857-88e7-f7ead707a12d_boam-blog-article-etiquette-vin-photo-5.jpg?auto=compress,format&rect=0,0,2228,1581&w=1560&h=1107","ZT-FBhAAACUAEsRw",{"x":192,"y":192,"zoom":297,"background":195},0.7001897533206831,{"link_type":121},"article_image$64392165-e22f-44b5-a27e-d8d7ed7d558e","article_image",{"variation":213,"version":214,"items":302,"primary":304,"id":332,"slice_type":255,"slice_label":5},[303],{},{"title":305,"image_left":309,"text_right":316},[306],{"type":230,"text":307,"spans":308,"direction":92},"A babel to tell your story",[],{"dimensions":310,"alt":5,"copyright":5,"url":312,"id":313,"edit":314},{"width":235,"height":311},450,"https://images.prismic.io/studioboam/02a6788d-9a4f-4d8f-810b-74d26e990b87_Catena-Zapata-malbec-facex2-1.jpg?auto=compress,format&rect=0,0,2499,1768&w=636&h=450","ZT-DzBAAACIAEr5-",{"x":192,"y":192,"zoom":315,"background":195},0.25452488687782804,[317,320,323,326,329],{"type":89,"text":318,"spans":319,"direction":92},"A wine label is, above all, a piece of adhesive paper. However, it must allow you to stand out. It should showcase your positioning, tell the story of your grape variety, convey your values, and reflect your expertise. This goes far beyond choosing colors and typography.",[],{"type":89,"text":321,"spans":322,"direction":92},"The label will symbolize the personality of your wine. It’s up to you to highlight what sets your product apart.",[],{"type":276,"text":324,"spans":325,"direction":92},"Want to reassure the consumer? Opt for a pencil illustration of your château or region.",[],{"type":276,"text":327,"spans":328,"direction":92},"Looking to showcase the modern spirit of your vineyard? Experiment with asymmetrical and graphic shapes.",[],{"type":276,"text":330,"spans":331,"direction":92},"Are your wines sophisticated? Embrace minimalism.",[],"article_two_columns$4c1896bb-0039-45a5-82b8-3edef2558b94",{"variation":213,"version":214,"items":334,"primary":336,"id":370,"slice_type":255,"slice_label":5},[335],{},{"title":337,"image_left":341,"text_right":348},[338],{"type":230,"text":339,"spans":340,"direction":92},"What to include on your wine label?",[],{"dimensions":342,"alt":5,"copyright":5,"url":344,"id":345,"edit":346},{"width":235,"height":343},954,"https://images.prismic.io/studioboam/aa21a906-5a7b-4f65-b53e-fe330db9e784_Studio-Boam-Wine-and-spirits-Huella-Argentina6-1-scaled.jpg?auto=compress,format&rect=0,0,1707,2560&w=636&h=954","ZT-DzBAAACUAEr6A",{"x":192,"y":192,"zoom":347,"background":195},0.37265625,[349,355,358,361,364,367],{"type":89,"text":350,"spans":351,"direction":92},"The wine label holds paramount importance. Not only does it reflect the very essence of your wine, but it also gathers all necessary information to identify the grape variety, region, and vintage.",[352],{"start":192,"end":353,"type":354},196,"strong",{"type":89,"text":356,"spans":357,"direction":92},"Together with the back label, it includes essential or even legally required details. Therefore, it must indicate the product category, its origin and terroir (such as “Vins de France,” “Appellation d’Origine Contrôlée” or “Protected Geographical Indication”), the health warning for pregnant women, the presence of sulfites, the alcohol content by percentage, volume, and the lot number.",[],{"type":89,"text":359,"spans":360,"direction":92},"In addition to these mandatory yet less descriptive details regarding quality, other information helps to better target a wine. The wine label should also mention a vintage, a grape variety, production method, the name of the estate, château, or vineyard, a medal or award, an organic or biodynamic certification.",[],{"type":89,"text":362,"spans":363,"direction":92},"On the back of the bottle, a few words can offer tasting notes and pairing suggestions with certain dishes.",[],{"type":89,"text":365,"spans":366,"direction":92},"In essence, a wine label is the winemaker’s business card, their showcase, a brief summary of everything that enables the consumer to make an informed choice.",[],{"type":89,"text":368,"spans":369,"direction":92},"To sum up, label design is a vital element in marketing your wine. 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Its aromas are the result of your craftsmanship and your territory. So how can you help the consumer, who can’t taste it, choose from dozens of options?",[455],{"start":192,"end":456,"type":354},172,{"type":89,"text":458,"spans":459,"direction":92},"Rum symbolizes sunshine, conviviality, and sharing. Most importantly, it represents rich tasting experiences. That’s why the design of your rum label must be polished and thoughtful, capturing a manufacturing process, a story, or a place within just a few square centimeters. The first impression of your rum comes from its label.",[],{"type":89,"text":461,"spans":462,"direction":92},"",[],{"type":89,"text":464,"spans":465,"direction":92},"Vibrant Labels for Festive Rums",[466],{"start":192,"end":467,"type":354},31,{"type":89,"text":469,"spans":470,"direction":92},"Do you want to attract adventurous consumers?",[],{"type":89,"text":472,"spans":473,"direction":92},"Opt for a brightly colored label with more or less realistic illustrations. Animal symbols, flora, or geographical elements can evoke the origin and stimulate the imagination. It’s a true invitation to travel and escape.",[],{"variation":213,"version":214,"items":475,"primary":477,"id":285,"slice_type":255,"slice_label":5},[476],{},{"title":478,"image_left":482,"text_right":489},[479],{"type":230,"text":480,"spans":481,"direction":92},"More neutral labels for exceptional rums",[],{"dimensions":483,"alt":5,"copyright":5,"url":485,"id":486,"edit":487},{"width":235,"height":484},830,"https://images.prismic.io/studioboam/2377a4e1-d7b4-426d-80d7-96340c4cb539_boam-blog-article-etiquette-rhum-photo-3.jpg?auto=compress,format&rect=0,0,1500,1958&w=636&h=830","ZT960BAAACUAEpDk",{"x":192,"y":192,"zoom":488,"background":195},0.424,[490,495],{"type":89,"text":491,"spans":492,"direction":92},"Is your rum an exceptional spirit, aimed at discerning connoisseurs? In that case, the label of an exceptional rum should be more understated to convey elegance. A refined typography and well-crafted illustrations with neutral tones will add a sense of prestige.",[493],{"start":192,"end":494,"type":354},262,{"type":89,"text":496,"spans":497,"direction":92},"As you can see, the label is the first step toward your rum. It is designed to convey your craftsmanship on its own. It implicitly influences the choices of consumers, whether they are novices or more knowledgeable.",[],{"dimensions":499,"alt":5,"copyright":5,"url":500,"id":410,"edit":501},{"width":373,"height":374},"https://images.prismic.io/studioboam/3ea18e97-0aca-4f81-9fb9-07871c98b6b9_Dzama-Rhum-Studio-Boam-illustration.jpg?auto=compress,format&rect=0,64,2133,1120&w=2400&h=1260",{"x":192,"y":502,"zoom":503,"background":195},-72,1.1251758087201125,"Studio Boam I Graphisme etiquette de rhum",{"id":506,"uid":507,"url":508,"type":165,"href":509,"tags":510,"first_publication_date":511,"last_publication_date":511,"slugs":512,"linked_documents":513,"lang":13,"alternate_languages":514,"data":518},"ZxuiaxEAACsAK-Ub","wine-storytelling","/en/news/wine-storytelling","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxuiaxEAACsAK-Ub%22%29+%5D%5D",[],"2024-10-25T13:52:04+0000",[507],[],[515],{"id":516,"type":165,"lang":17,"uid":517},"ZTvFvhAAACQAAho1","storytelling-du-vin",{"title":519,"surtitle":523,"date":524,"poster":525,"poster_video":544,"slices":545,"meta_description":570,"meta_image":619,"meta_title":625},[520],{"type":180,"text":521,"spans":522,"direction":92},"Wine storytelling",[],"Wine Storytelling: Cultivating Your Craft","2020-11-22",{"dimensions":526,"alt":5,"copyright":5,"url":527,"id":528,"edit":529,"square":532,"portrait":538},{"width":187,"height":188},"https://images.prismic.io/studioboam/542517b1-8d57-4623-92fd-425a2f5d6bcd_Studio-Boam-MG-Heucq-Champagne-packaging-etiquette-Paris23.jpg?auto=compress,format&rect=0,181,2500,1406&w=1920&h=1080","ZTvGfRAAACUAAh23",{"x":192,"y":530,"zoom":531,"background":195},-139,0.768,{"dimensions":533,"alt":5,"copyright":5,"url":534,"id":528,"edit":535},{"width":198,"height":198},"https://images.prismic.io/studioboam/542517b1-8d57-4623-92fd-425a2f5d6bcd_Studio-Boam-MG-Heucq-Champagne-packaging-etiquette-Paris23.jpg?auto=compress,format&rect=367,0,1767,1767&w=900&h=900",{"x":536,"y":192,"zoom":537,"background":195},-187,0.5093378607809848,{"dimensions":539,"alt":5,"copyright":5,"url":540,"id":528,"edit":541},{"width":198,"height":205},"https://images.prismic.io/studioboam/542517b1-8d57-4623-92fd-425a2f5d6bcd_Studio-Boam-MG-Heucq-Champagne-packaging-etiquette-Paris23.jpg?auto=compress,format&rect=661,0,1178,1767&w=900&h=1350",{"x":542,"y":192,"zoom":543,"background":195},-505,0.7640067911714771,{"link_type":121},[546,554,606],{"variation":213,"version":214,"items":547,"primary":549,"id":222,"slice_type":223,"slice_label":5},[548],{},{"chapeau":550},[551],{"type":153,"text":552,"spans":553,"direction":92},"« People don’t buy products; they buy the stories that these products represent. » Christian Salmon",[],{"variation":213,"version":214,"items":555,"primary":557,"id":254,"slice_type":255,"slice_label":5},[556],{},{"title":558,"image_left":562,"text_right":568},[559],{"type":230,"text":560,"spans":561,"direction":92},"And if wine were to be told to me...",[],{"dimensions":563,"alt":5,"copyright":5,"url":564,"id":565,"edit":566},{"width":235,"height":311},"https://images.prismic.io/studioboam/36af6380-f82f-41bf-a521-b372bc604376_Studio-Boam-MG-Heucq-Champagne-packaging-etiquette-Paris31.jpg?auto=compress,format&rect=0,0,2497,1767&w=636&h=450","ZTvGrxAAACIAAh6W",{"x":192,"y":192,"zoom":567,"background":195},0.2546689303904924,[569,574,577,579,587,593,595,598,601,604],{"type":89,"text":570,"spans":571,"direction":92},"Once upon a time... That single phrase inevitably brings childhood memories to the surface. You recall the story of the hero, the princess. You remember with emotion the quest of the protagonists, the fabulous adventure.",[572],{"start":192,"end":573,"type":354},220,{"type":89,"text":575,"spans":576,"direction":92},"In the professional world, we have adapted this storytelling ritual by using anecdotes. Unconsciously, the attention of your audience is heightened. Because we love stories, because we grew up with them, and because they comfort us. They spark our imagination and evoke our emotions. So why shouldn’t the same apply to your latest vintage?",[],{"type":89,"text":461,"spans":578,"direction":92},[],{"type":580,"url":581,"alt":5,"copyright":5,"dimensions":582,"id":585,"edit":586},"image","https://prismic-io.s3.amazonaws.com/studioboam/efe2eb54-fe73-4f0c-ace5-9a095d24be27_Studio-Boam-blog-storytelling-2.jpg",{"width":583,"height":584},1500,1278,"ZTvHYBAAACQAAiHV",{"x":192,"y":192,"zoom":381,"background":195},{"type":588,"text":589,"spans":590,"direction":92},"heading4","The Importance of Writing the Story of Your Wine",[591],{"start":192,"end":592,"type":354},48,{"type":89,"text":461,"spans":594,"direction":92},[],{"type":89,"text":596,"spans":597,"direction":92},"Because your customers are buying much more than just wine…",[],{"type":89,"text":599,"spans":600,"direction":92},"Wines are polymorphic: red, rosé, white, from various grape varieties, from different regions and terroirs. The relationship with wine also varies for each person. It can be sacred, convivial, cultural, social, a common consumer product like a staple food, or conversely regarded as a luxury item. In France, we are particularly attached to wine. It is almost a part of every meal, yet its consumption is declining. It is one of the symbols of \"French life.\" And the choice is vast among French wines. However, the influx of foreign wines further intensifies the competitive landscape.",[],{"type":89,"text":602,"spans":603,"direction":92},"As you can see, in this context, differentiating your estate is essential. It is necessary to write the story of your wine. Of course, this does not simply mean stating chronological facts about your estate, your family, or your journey. Not because the story of your business isn't interesting, but because it doesn't evoke emotion. Remember the emotions we talked about with the stories from our childhood? Well, here we are! This is what we call 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Gin",[],"A Gin of the five senses","2021-07-07",{"dimensions":768,"alt":5,"copyright":5,"url":769,"id":770,"edit":771,"square":772,"portrait":777},{"width":187,"height":188},"https://images.prismic.io/studioboam/fa650481-61e1-495e-b820-aa6064b75a70_Nouaison-gin-web-4.jpg?auto=compress,format&rect=0,130,2500,1406&w=1920&h=1080","ZT-MzBAAACUAEue6",{"x":192,"y":193,"zoom":531,"background":195},{"dimensions":773,"alt":5,"copyright":5,"url":774,"id":770,"edit":775},{"width":198,"height":198},"https://images.prismic.io/studioboam/fa650481-61e1-495e-b820-aa6064b75a70_Nouaison-gin-web-4.jpg?auto=compress,format&rect=417,0,1667,1667&w=900&h=900",{"x":201,"y":192,"zoom":776,"background":195},0.5398920215956808,{"dimensions":778,"alt":5,"copyright":5,"url":779,"id":770,"edit":780},{"width":198,"height":205},"https://images.prismic.io/studioboam/fa650481-61e1-495e-b820-aa6064b75a70_Nouaison-gin-web-4.jpg?auto=compress,format&rect=694,0,1111,1667&w=900&h=1350",{"x":781,"y":192,"zoom":782,"background":195},-562,0.8098380323935213,{"link_type":121},[785,794,820,833],{"variation":213,"version":214,"items":786,"primary":788,"id":793,"slice_type":223,"slice_label":5},[787],{},{"chapeau":789},[790],{"type":153,"text":791,"spans":792},"The rethinking of the concept for the Gin Nouaison brand bottle and the label from Maison Villevert is at the origin of a certain questioning of the senses by this brand. It is clearly understood that our senses are stimulated when we taste a drink, but it seems indisputable that the sense of touch is the sense least engaged during a tasting.",[],"article_chapeau$062a97ed-4e53-4ee5-9489-1b0bf8f0c2dc",{"variation":213,"version":214,"items":795,"primary":797,"id":819,"slice_type":255,"slice_label":5},[796],{},{"title":798,"image_left":802,"text_right":809},[799],{"type":230,"text":800,"spans":801},"The universal language of Braille",[],{"dimensions":803,"alt":5,"copyright":5,"url":805,"id":806,"edit":807},{"width":235,"height":804},879,"https://images.prismic.io/studioboam/72f0d575-d450-4aca-bf84-496e9fa0a681_Nouaison-gin-web-6-scaled.jpg?auto=compress,format&rect=0,0,1343,1856&w=636&h=879","ZT-NExAAACIAEukS",{"x":192,"y":192,"zoom":808,"background":195},0.4735991379310345,[810,813,816],{"type":89,"text":811,"spans":812},"We are certainly going to look at the color of a wine when its conservation is important in its aging process or listen to the sparkling of the fine bubbles of an exceptional champagne. We are certainly going to smell the vapors of an alcoholic drink to appreciate its complexities or finally taste a whiskey and seek to identify its origin or its notes of peat. But then what engagement is there with the sense of touch?",[],{"type":89,"text":814,"spans":815},"Can we be informed on a drink and its characteristics simply and effectively with only the sense of touch?",[],{"type":89,"text":817,"spans":818},"It is this work of constraint, this change of paradigm that we wanted to confront, and which is the result of this new design.",[],"article_two_columns$ede696da-5f45-44b3-878a-5ab8d929d7a4",{"variation":213,"version":214,"items":821,"primary":823,"id":832,"slice_type":300,"slice_label":5},[822],{},{"image":824,"video":831},{"dimensions":825,"alt":5,"copyright":5,"url":827,"id":828,"edit":829},{"width":292,"height":826},1040,"https://images.prismic.io/studioboam/9f448c39-160a-449c-a93b-9dd6665195d7_Nouaison-gin-web-3.jpg?auto=compress,format&rect=0,0,2500,1667&w=1560&h=1040","ZT-NTBAAACIAEuok",{"x":192,"y":192,"zoom":830,"background":195},0.624,{"link_type":121},"article_image$8f924684-5a67-4f2b-bb1d-0cdd29ae4a5f",{"variation":213,"version":214,"items":834,"primary":836,"id":861,"slice_type":255,"slice_label":5},[835],{},{"title":837,"image_left":841,"text_right":848},[838],{"type":230,"text":839,"spans":840},"The universal accessibility to the product",[],{"dimensions":842,"alt":5,"copyright":5,"url":844,"id":845,"edit":846},{"width":235,"height":843},773,"https://images.prismic.io/studioboam/7dc87c3b-2e07-4fae-92c8-3789bedf73dd_Studio-Boam-Nouaison-gin-2.jpg?auto=compress,format&rect=0,0,1372,1667&w=636&h=773","ZT-NixAAACIAEutX",{"x":192,"y":192,"zoom":847,"background":195},0.46370725854829037,[849,852,855,858],{"type":89,"text":850,"spans":851},"The first access to an understanding by touch of our subject is through the handling of the bottle, a design evoking a liturgical work by adopting the form of a triptych where each facet of our bottle tells part of the history of the brand, the estate and this atypical liquid in the universal language of Braille. Here we are reversing the received process for the access to culture and knowledge by no longer placing at the primary level of importance typographic and readable text but accessing it through a mysterious and physical expression of lettering via its graphic and textured representation.",[],{"type":89,"text":853,"spans":854},"On a few occasions, to retain a certain universal accessibility to the product, we supplement the braille with an embossing on the glass using classic typographic lettering.",[],{"type":89,"text":856,"spans":857},"Nevertheless, we are forcing the “Lambda” consumer to make an extra effort by learning how to decipher the subtleties of this spirit and its history, while offering them a pleasant even addictive extra experience through the touching of an object encoded with a second subtle layer of meaning.",[],{"type":89,"text":859,"spans":860},"The second element of the project concerns the label which also mobilizes this notion of double expression through the art of writing in two distinct forms. A classic visual representation of the word “GIN” ensures the distinctive visibility of the product on the retail shelves, but which is also deliberately reduced to its simplest expression without color highlighting. As if to give pride of place once again to the three-dimensional representation of the typographer, the printed text merges into a multitude of elements embossed in the paper, like a graphic that is part of this second language of touch.",[],"article_two_columns$887c624b-8f74-440a-bc42-c230fd956991","Created by Studio Boam. Concept design of the Nouaison Gin. 3D Design bottle, branding, visual identity, photo shoot.",{"dimensions":864,"alt":5,"copyright":5,"url":865,"id":770,"edit":866},{"width":373,"height":374},"https://images.prismic.io/studioboam/fa650481-61e1-495e-b820-aa6064b75a70_Nouaison-gin-web-4.jpg?auto=compress,format&rect=0,177,2500,1313&w=2400&h=1260",{"x":192,"y":377,"zoom":624,"background":195},"Studio Boam I Nouaison Gin",{"id":869,"uid":757,"url":870,"type":165,"href":871,"tags":872,"first_publication_date":873,"last_publication_date":874,"slugs":875,"linked_documents":877,"lang":13,"alternate_languages":878,"data":879},"ZSAPJBIAACIAxFwm","/en/news/catena-zapata-malbec","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZSAPJBIAACIAxFwm%22%29+%5D%5D",[],"2023-10-06T13:44:08+0000","2023-10-31T16:34:08+0000",[757,876],"lorem-ipsum",[],[],{"title":880,"surtitle":884,"date":766,"poster":885,"poster_video":903,"slices":904,"meta_description":969,"meta_image":970,"meta_title":977},[881],{"type":180,"text":882,"spans":883},"Catena Zapata Malbec",[],"A trip to Mendoza, Argentina…",{"dimensions":886,"alt":5,"copyright":5,"url":887,"id":888,"edit":889,"square":891,"portrait":897},{"width":187,"height":188},"https://images.prismic.io/studioboam/809f3ef2-8e22-4783-9d2a-c0ca325d189c_Catena-Zapata-malbec-plusieurs-2.jpg?auto=compress,format&rect=0,129,2500,1406&w=1920&h=1080","ZT-LshAAACUAEuKO",{"x":192,"y":890,"zoom":531,"background":195},-99,{"dimensions":892,"alt":5,"copyright":5,"url":893,"id":888,"edit":894},{"width":198,"height":198},"https://images.prismic.io/studioboam/809f3ef2-8e22-4783-9d2a-c0ca325d189c_Catena-Zapata-malbec-plusieurs-2.jpg?auto=compress,format&rect=418,0,1665,1665&w=900&h=900",{"x":895,"y":192,"zoom":896,"background":195},-226,0.5405405405405406,{"dimensions":898,"alt":5,"copyright":5,"url":899,"id":888,"edit":900},{"width":198,"height":205},"https://images.prismic.io/studioboam/809f3ef2-8e22-4783-9d2a-c0ca325d189c_Catena-Zapata-malbec-plusieurs-2.jpg?auto=compress,format&rect=696,0,1110,1665&w=900&h=1350",{"x":901,"y":192,"zoom":902,"background":195},-564,0.8108108108108109,{"link_type":121},[905,913,935,944],{"variation":213,"version":214,"items":906,"primary":908,"id":793,"slice_type":223,"slice_label":5},[907],{},{"chapeau":909},[910],{"type":153,"text":911,"spans":912},"Bodega Catena Zapata, is the producer of this Malbec red wine from the Mendoza region made with a selection of the very best Malbec grapes from the 2012 harvest. For this concept bottle, we decided to speak to the most iconic feature of the estate: “La Bodega”, the distinctive pyramid-like cellar.",[],{"variation":213,"version":214,"items":914,"primary":916,"id":819,"slice_type":255,"slice_label":5},[915],{},{"title":917,"image_left":921,"text_right":928},[918],{"type":230,"text":919,"spans":920},"Highlighting the ancestral architecture",[],{"dimensions":922,"alt":5,"copyright":5,"url":924,"id":925,"edit":926},{"width":235,"height":923},883,"https://images.prismic.io/studioboam/92996fdb-8553-441a-99ae-14320643862f_Catena-Zapata-malbec-face-1.jpg?auto=compress,format&rect=0,0,1299,1803&w=636&h=883","ZT-K-xAAACQAEt8D",{"x":192,"y":192,"zoom":927,"background":195},0.4897393233499723,[929,932],{"type":89,"text":930,"spans":931},"Highlighting this ancestral architecture within our composition was quickly confirmed as the most promising creative direction. This veritable “laboratory”, where the wine is made and kept, and transformed into an exceptional wine, therefore become an important visual marker. ",[],{"type":89,"text":933,"spans":934},"The result is a simple, bold artistic direction, with the cut-out shape of the label generating space in the center for creative typographical options.",[],{"variation":213,"version":214,"items":936,"primary":938,"id":832,"slice_type":300,"slice_label":5},[937],{},{"image":939,"video":943},{"dimensions":940,"alt":5,"copyright":5,"url":941,"id":313,"edit":942},{"width":292,"height":612},"https://images.prismic.io/studioboam/02a6788d-9a4f-4d8f-810b-74d26e990b87_Catena-Zapata-malbec-facex2-1.jpg?auto=compress,format&rect=0,0,2500,1768&w=1560&h=1103",{"x":192,"y":192,"zoom":830,"background":195},{"link_type":121},{"variation":213,"version":214,"items":945,"primary":947,"id":861,"slice_type":255,"slice_label":5},[946],{},{"title":948,"image_left":952,"text_right":959},[949],{"type":230,"text":950,"spans":951},"A tailor-made approach",[],{"dimensions":953,"alt":5,"copyright":5,"url":955,"id":956,"edit":957},{"width":235,"height":954},724,"https://images.prismic.io/studioboam/2dec0c6d-ed23-4520-88db-afae4b60dc30_08-StudioBoam-Wine-Spirit-Agency-Catena-Malbec-1.jpg?auto=compress,format&rect=0,0,1427,1624&w=636&h=724","ZT-LYxAAACMAEuED",{"x":192,"y":192,"zoom":958,"background":195},0.4458128078817734,[960,963,966],{"type":89,"text":961,"spans":962},"With a tailor-made approach, typographies with serif and sans-serif styles give a unique character to this bottle while hinting at the complex variations of colors and tastes which make this wine a veritable nectar among wines. The color red, a reminder of the brand’s current identity, is very eye-catching, all printed on laid paper.",[],{"type":89,"text":964,"spans":965},"The choice of an atypical design for the body of this bottle comes from a desire to break with the European, “classic” codes within the domain, and thus center the brand and this wine within a new dynamic, with a clean and distinctive new design complementing a contemporary graphic language.",[],{"type":89,"text":967,"spans":968},"The design of the bottle, with irregular and generous shapes, tries to entice the consumer closer to appreciating the pleasurable roundedness and taste of this unique New World wine.",[],"Created by Studio Boam. Conceptual creation of the label Catena Zapata a Malbec wine. Overall composition, brand identity, 3D design bottle.",{"dimensions":971,"alt":5,"copyright":5,"url":972,"id":973,"edit":974},{"width":373,"height":374},"https://images.prismic.io/studioboam/65aad5f7-2664-48f4-9c16-dc85168ca1c9_Catena-Zapata-malbec-3_4-2-scaled.jpg?auto=compress,format&rect=0,245,2560,1344&w=2400&h=1260","ZT-KhhAAACMAEtzc",{"x":192,"y":975,"zoom":976,"background":195},-230,0.9375,"Studio Boam I Catena Zapata Malbec",{"id":979,"uid":980,"url":981,"type":165,"href":982,"tags":983,"first_publication_date":984,"last_publication_date":985,"slugs":986,"linked_documents":987,"lang":13,"alternate_languages":988,"data":992},"Zxug2BEAACcAK-Kp","whisky-distillery","/en/news/whisky-distillery","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxug2BEAACcAK-Kp%22%29+%5D%5D",[],"2024-10-25T13:47:27+0000","2024-10-25T13:47:55+0000",[980],[],[989],{"id":990,"type":165,"lang":17,"uid":991},"ZTu-jxAAACUAAfec","distillerie-de-whisky",{"title":993,"surtitle":997,"date":998,"poster":999,"poster_video":1019,"slices":1020,"meta_description":1149,"meta_image":1150,"meta_title":1156},[994],{"type":180,"text":995,"spans":996,"direction":92},"Whisky distillery",[],"Cocorico for our whisky distilleries in France","2021-09-15",{"dimensions":1000,"alt":5,"copyright":5,"url":1001,"id":1002,"edit":1003,"square":1007,"portrait":1013},{"width":187,"height":188},"https://images.prismic.io/studioboam/8ba22446-df63-4e81-b244-692f28b0dacf_boam-blog-article-distillerie-whisky-photo-1.jpg?auto=compress,format&rect=16,97,837,471&w=1920&h=1080","ZTu-zRAAACIAAfjM",{"x":1004,"y":1005,"zoom":1006,"background":195},-36,-222,2.2946129946392215,{"dimensions":1008,"alt":5,"copyright":5,"url":1009,"id":1002,"edit":1010},{"width":198,"height":198},"https://images.prismic.io/studioboam/8ba22446-df63-4e81-b244-692f28b0dacf_boam-blog-article-distillerie-whisky-photo-1.jpg?auto=compress,format&rect=0,95,889,889&w=900&h=900",{"x":192,"y":1011,"zoom":1012,"background":195},-96,1.0123734533183353,{"dimensions":1014,"alt":5,"copyright":5,"url":1015,"id":1002,"edit":1016},{"width":198,"height":205},"https://images.prismic.io/studioboam/8ba22446-df63-4e81-b244-692f28b0dacf_boam-blog-article-distillerie-whisky-photo-1.jpg?auto=compress,format&rect=85,0,719,1079&w=900&h=1350",{"x":1017,"y":192,"zoom":1018,"background":195},-106,1.2511584800741427,{"link_type":121},[1021,1029,1088,1100,1123],{"variation":213,"version":214,"items":1022,"primary":1024,"id":222,"slice_type":223,"slice_label":5},[1023],{},{"chapeau":1025},[1026],{"type":153,"text":1027,"spans":1028,"direction":92},"If I mention whisky, you probably think of Scotland, Ireland, and, in recent decades, Japan. The success of Japanese whisky has indeed made even the most purist malt enthusiasts aware that it is possible to produce good \"scotch whisky\" or \"whiskey\" outside of the British Isles. This opportunity has been seized by around fifty French entrepreneurs.",[],{"variation":213,"version":214,"items":1030,"primary":1032,"id":254,"slice_type":255,"slice_label":5},[1031],{},{"title":1033,"image_left":1034,"text_right":1039},[],{"dimensions":1035,"alt":5,"copyright":5,"url":1036,"id":1037,"edit":1038},{"width":235,"height":446},"https://images.prismic.io/studioboam/2ec0f549-fff6-493c-9b36-a81652dcf41a_boam-blog-article-distillerie-whisky-photo-2.jpg?auto=compress,format&rect=0,0,889,1079&w=636&h=772","ZTvAYRAAACIAAgCI",{"x":192,"y":192,"zoom":450,"background":195},[1040,1045,1048,1050,1055,1058,1061,1068,1073,1076,1078,1083,1086],{"type":89,"text":1041,"spans":1042,"direction":92},"They have decided to embark on the production of 100% made-in-France whisky by creating their own distilleries in the Hexagon. The profiles of these creators are varied: individuals, farmers, brewers who use their own beer as a raw material, and distillers of other types of alcohol.",[1043],{"start":192,"end":1044,"type":354},283,{"type":89,"text":1046,"spans":1047,"direction":92},"This is fortunate because the French are now the world’s leading consumers of whisky (source: Euromonitor). In an era where we discuss the importance of short supply chains, the development of a local market presents a real opportunity.",[],{"type":89,"text":461,"spans":1049,"direction":92},[],{"type":588,"text":1051,"spans":1052,"direction":92},"French-Made Whiskies",[1053],{"start":192,"end":1054,"type":354},20,{"type":89,"text":1056,"spans":1057,"direction":92},"France has always held an important place in the world of spirits, primarily those derived from the distillation of fruits. This was perceived as more prestigious than production from grains. Unfortunately, by the time whisky's success was recognized, it was already too late… or almost! Yes, because nothing is irreversible. Since the early 1980s, France has been producing whisky. Here, we are not talking about malt bottled in France, which would not be a true French whisky, but rather a product made in France.",[],{"type":89,"text":1059,"spans":1060,"direction":92},"Since then, a whisky from Brittany and one from Alsace have obtained an IGP (Protected Geographical Indication).",[],{"type":580,"url":1062,"alt":5,"copyright":5,"dimensions":1063,"id":1066,"edit":1067},"https://prismic-io.s3.amazonaws.com/studioboam/8f1f2a7d-fe54-4c03-b048-434154fbcb3a_boam-blog-article-distillerie-whisky-photo-3.jpg",{"width":1064,"height":1065},1859,1331,"ZTvBNRAAACUAAgSA",{"x":192,"y":192,"zoom":381,"background":195},{"type":588,"text":1069,"spans":1070,"direction":92},"The Advantages of French Malts",[1071],{"start":192,"end":1072,"type":354},30,{"type":89,"text":1074,"spans":1075,"direction":92},"We are certainly at the beginning of the history of French whisky. However, three of the five largest malt producers in the world are French. With more and more distilleries and undeniable quality, here are some strengths of our whiskies, in all objectivity, of course!",[],{"type":89,"text":461,"spans":1077,"direction":92},[],{"type":588,"text":1079,"spans":1080,"direction":92},"The Raw Material: Barley",[1081],{"start":192,"end":1082,"type":354},24,{"type":89,"text":1084,"spans":1085,"direction":92},"Whisky is primarily a cereal: barley. Its cultivation is abundant in France, providing enough for all French producers. For those who wish to adopt an eco-responsible approach, this is ideal!",[],{"type":89,"text":461,"spans":1087,"direction":92},[],{"variation":213,"version":214,"items":1089,"primary":1091,"id":618,"slice_type":300,"slice_label":5},[1090],{},{"image":1092,"video":1099},{"dimensions":1093,"alt":5,"copyright":5,"url":1095,"id":1096,"edit":1097},{"width":292,"height":1094},1003,"https://images.prismic.io/studioboam/22f9adf4-fb05-4c8b-8b1a-5c37147e61b9_boam-blog-article-distillerie-whisky-photo-4.jpg?auto=compress,format&rect=0,0,2000,1286&w=1560&h=1003","ZTvBrBAAACMAAga1",{"x":192,"y":192,"zoom":1098,"background":195},0.78,{"link_type":121},{"variation":213,"version":214,"items":1101,"primary":1103,"id":1122,"slice_type":255,"slice_label":5},[1102],{},{"title":1104,"image_left":1108,"text_right":1115},[1105],{"type":230,"text":1106,"spans":1107,"direction":92},"Excellent mastery of manufacturing processes",[],{"dimensions":1109,"alt":5,"copyright":5,"url":1111,"id":1112,"edit":1113},{"width":235,"height":1110},844,"https://images.prismic.io/studioboam/f41b12a3-6452-406f-9ad4-7ede083e9353_boam-blog-article-distillerie-whisky-photo-5.jpg?auto=compress,format&rect=1,0,1998,2651&w=636&h=844","ZTvElRAAACMAAhTU",{"x":192,"y":192,"zoom":1114,"background":195},0.318,[1116,1119],{"type":89,"text":1117,"spans":1118,"direction":92},"Brewing is the first step in whisky production. With few differences, it resembles beer brewing. We have excellent brewers in the country, so we possess genuine expertise in this area. Next comes the distillation stage. Again, our expertise in this matter is well established.",[],{"type":89,"text":1120,"spans":1121,"direction":92},"France has been producing spirits for a long time. Not only do we have the capacity to produce a variety of high-quality stills, but we also possess in-depth knowledge of distillation. Thus, we have complete mastery of the entire manufacturing process.",[],"article_two_columns$515a55f6-f8ca-40d3-b1f1-e62a5977d8f9",{"variation":213,"version":214,"items":1124,"primary":1126,"id":1148,"slice_type":255,"slice_label":5},[1125],{},{"title":1127,"image_left":1131,"text_right":1138},[1128],{"type":230,"text":1129,"spans":1130,"direction":92},"High-quality oak casks",[],{"dimensions":1132,"alt":5,"copyright":5,"url":1134,"id":1135,"edit":1136},{"width":235,"height":1133},876,"https://images.prismic.io/studioboam/4d3dee41-a6e7-4604-b04b-398a83e4a686_boam-blog-article-distillerie-whisky-photo-6.jpg?auto=compress,format&rect=0,0,1499,2065&w=636&h=876","ZTvElxAAACMAAhTj",{"x":192,"y":192,"zoom":1137,"background":195},0.4242130750605327,[1139,1142,1145],{"type":89,"text":1140,"spans":1141,"direction":92},"The key to the incomparable taste of whisky lies in its aging, which must last a minimum of 3 years, but not just in any conditions! It must take place in oak casks, ideally used for aging wine. With its significant wine production, France has plenty of such casks available. This is yet another strong argument in favor of eco-responsibility.",[],{"type":89,"text":1143,"spans":1144,"direction":92},"Then, it’s a matter of being patient before tasting, with moderation, of course!",[],{"type":89,"text":1146,"spans":1147,"direction":92},"As you can see, France has no reason to be ashamed of its production and the quality of its whiskies. Our distilleries have all the assets to produce pure malts or single malts worthy of the finest Scottish or Japanese distilleries. Quality whiskies, an eco-responsible approach, and undeniable advantages for the future!",[],"article_two_columns$a3d56f64-cd0d-4f9a-bc5e-bb0fe889dab0","If I mention whisky, you probably think of Scotland, Ireland, and, in recent decades, Japan. The success of Japanese whisky has indeed made even the most purist malt enthusiasts aware that it is possible to produce good \"scotch whisky\" or \"whiskey\" outside of the British Isles.",{"dimensions":1151,"alt":5,"copyright":5,"url":1152,"id":1002,"edit":1153},{"width":373,"height":374},"https://images.prismic.io/studioboam/8ba22446-df63-4e81-b244-692f28b0dacf_boam-blog-article-distillerie-whisky-photo-1.jpg?auto=compress,format&rect=0,306,889,467&w=2400&h=1260",{"x":192,"y":1154,"zoom":1155,"background":195},-826,2.699662542182227,"Studio Boam I Whisky distillery",{"id":1158,"uid":1159,"url":1160,"type":165,"href":1161,"tags":1162,"first_publication_date":1163,"last_publication_date":1164,"slugs":1165,"linked_documents":1166,"lang":13,"alternate_languages":1167,"data":1168},"ZT-OjxAAACMAEvBN","flavors-island","/en/news/flavors-island","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZT-OjxAAACMAEvBN%22%29+%5D%5D",[],"2023-10-30T11:25:08+0000","2023-10-31T16:12:06+0000",[1159,750],[],[],{"title":1169,"surtitle":1173,"date":1174,"poster":1175,"poster_video":1194,"slices":1195,"meta_description":1262,"meta_image":1263,"meta_title":1269},[1170],{"type":180,"text":1171,"spans":1172},"Flavors Island",[],"An archipelago of flavors","2022-02-15",{"dimensions":1176,"alt":5,"copyright":5,"url":1177,"id":1178,"edit":1179,"square":1182,"portrait":1188},{"width":187,"height":188},"https://images.prismic.io/studioboam/ee501288-b808-45a6-86f7-42a2f574d422_Studio-Boam-Flavors-Island-rhum-spiritueux-agence-paris-1.jpg?auto=compress,format&rect=0,185,2362,1329&w=1920&h=1080","ZT-POhAAACIAEvOp",{"x":192,"y":1180,"zoom":1181,"background":195},-150,0.8128704487722269,{"dimensions":1183,"alt":5,"copyright":5,"url":1184,"id":1178,"edit":1185},{"width":198,"height":198},"https://images.prismic.io/studioboam/ee501288-b808-45a6-86f7-42a2f574d422_Studio-Boam-Flavors-Island-rhum-spiritueux-agence-paris-1.jpg?auto=compress,format&rect=332,0,1697,1697&w=900&h=900",{"x":1186,"y":192,"zoom":1187,"background":195},-176,0.5303476723629935,{"dimensions":1189,"alt":5,"copyright":5,"url":1190,"id":1178,"edit":1191},{"width":198,"height":205},"https://images.prismic.io/studioboam/ee501288-b808-45a6-86f7-42a2f574d422_Studio-Boam-Flavors-Island-rhum-spiritueux-agence-paris-1.jpg?auto=compress,format&rect=616,0,1131,1697&w=900&h=1350",{"x":1192,"y":192,"zoom":1193,"background":195},-490,0.7955215085444903,{"link_type":121},[1196,1204,1225,1237],{"variation":213,"version":214,"items":1197,"primary":1199,"id":793,"slice_type":223,"slice_label":5},[1198],{},{"chapeau":1200},[1201],{"type":153,"text":1202,"spans":1203},"Real Diffusion, a firm specializing in branded spirits, has decided to embark on the true adventure of producing and selling rum through its Flavors Island brand. A new arrival in the highly competitive world of rum-based alcohols, Flavors Island offers a range of three juices blended from several combinations of fruits, citrus fruits, cocoa and caramel.",[],{"variation":213,"version":214,"items":1205,"primary":1207,"id":819,"slice_type":255,"slice_label":5},[1206],{},{"title":1208,"image_left":1212,"text_right":1218},[1209],{"type":230,"text":1210,"spans":1211},"A range originates of the French Overseas Territories",[],{"dimensions":1213,"alt":5,"copyright":5,"url":1215,"id":1216,"edit":1217},{"width":235,"height":1214},881,"https://images.prismic.io/studioboam/7d5cef4a-4f32-44c2-9298-3c5c3451c4c4_Studio-Boam-Flavors-Island-rhum-spiritueux-agence-paris-zoom-cameleon.jpg?auto=compress,format&rect=0,0,1500,2078&w=636&h=881","ZT-SehAAACIAEwLy",{"x":192,"y":192,"zoom":488,"background":195},[1219,1222],{"type":89,"text":1220,"spans":1221},"The range originates in the French Overseas Territories and more precisely from a small, idyllic and totally imaginary archipelago near to the island of Reunion. In order to promote the launch, Real Diffusion entrusted Studio Boam with the creation of the entire graphic identity and artistic direction of all product and communication media.",[],{"type":89,"text":1223,"spans":1224},"First, the studio conceived of and custom designed the logo. Consisting of wide, high lettering, solids and voids enclose the totem animal of the archipelago, a chameleon, at its center. The gold and curved hot stamping finishes add relief to the logo.",[],{"variation":213,"version":214,"items":1226,"primary":1228,"id":832,"slice_type":300,"slice_label":5},[1227],{},{"image":1229,"video":1236},{"dimensions":1230,"alt":5,"copyright":5,"url":1232,"id":1233,"edit":1234},{"width":292,"height":1231},1097,"https://images.prismic.io/studioboam/28cd0a07-9625-46fe-95ef-dc403127577d_gamme-flavors-island.jpg?auto=compress,format&rect=0,0,2787,1960&w=1560&h=1097","ZT-PHBAAACIAEvMZ",{"x":192,"y":192,"zoom":1235,"background":195},0.5596938775510204,{"link_type":121},{"variation":213,"version":214,"items":1238,"primary":1240,"id":861,"slice_type":255,"slice_label":5},[1239],{},{"title":1241,"image_left":1245,"text_right":1252},[1242],{"type":230,"text":1243,"spans":1244},"A large illustrative fresco",[],{"dimensions":1246,"alt":5,"copyright":5,"url":1248,"id":1249,"edit":1250},{"width":235,"height":1247},728,"https://images.prismic.io/studioboam/ab654b89-0fa5-4ee1-8840-354eda10fb8c_Studio-Boam-Flavors-Island-rhum-spiritueux-agence-paris.gif?auto=compress,format&rect=0,0,525,601&w=636&h=728","ZT-QPxAAACUAEvh3",{"x":192,"y":192,"zoom":1251,"background":195},1.2114285714285715,[1253,1256,1259],{"type":89,"text":1254,"spans":1255},"In order to enrich this very structured logo, we sketched in a large illustrative fresco in opposition, with steamy jungle colors, blending in the imaginary fauna and flora of this fictitious region. Entirely executed by hand, like the great naturalist canvases of the past, each flavor has its own canvas, which juxtaposed with one another, creating the final image.",[],{"type":89,"text":1257,"spans":1258},"This logic of decorative subsets ensures the general coherence of the whole but also allows for infinite possibilities for completing the story, the scenes and the flavors.  Thus, we can add as many new references to the range as desired.",[],{"type":89,"text":1260,"spans":1261},"Finally, to increase the feeling of a change of scenery for the consumer, we have added a set of small elements specific to the imagination of long-distance travel (distinctive stamps and collars for each of the bottles).",[],"Created by Studio Boam. Label and bottle design for the range of Flavors Island brand. Overall composition of the label, brand identity, illustrations, photo shooting.",{"dimensions":1264,"alt":5,"copyright":5,"url":1265,"id":1178,"edit":1266},{"width":373,"height":374},"https://images.prismic.io/studioboam/ee501288-b808-45a6-86f7-42a2f574d422_Studio-Boam-Flavors-Island-rhum-spiritueux-agence-paris-1.jpg?auto=compress,format&rect=0,228,2362,1240&w=2400&h=1260",{"x":192,"y":1267,"zoom":1268,"background":195},-232,1.0160880609652836,"Studio Boam I Flavors Island",{"id":1271,"uid":1272,"url":1273,"type":165,"href":1274,"tags":1275,"first_publication_date":1276,"last_publication_date":1277,"slugs":1278,"linked_documents":1280,"lang":13,"alternate_languages":1281,"data":1284},"ZQsbPhAAACQA2E2n","glass-bottle","/en/news/glass-bottle","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZQsbPhAAACQA2E2n%22%29+%5D%5D",[],"2023-09-20T16:27:32+0000","2023-10-27T13:40:29+0000",[1272,1279],"bouteille-en-verre",[],[1282],{"id":1283,"type":165,"lang":17,"uid":1279},"ZTu3PRAAACIAAdTn",{"title":1285,"surtitle":1289,"date":1290,"poster":1291,"poster_video":1304,"slices":1305,"meta_description":1312,"meta_image":1408,"meta_title":1412},[1286],{"type":180,"text":1287,"spans":1288},"Glass bottle",[],"How does the design of the glass bottle suggest the idea of a great wine ?","2023-09-20",{"dimensions":1292,"alt":5,"copyright":5,"url":1293,"id":1294,"edit":1295,"square":1296,"portrait":1300},{"width":187,"height":188},"https://images.prismic.io/studioboam/fbf85751-c647-4f0e-bef6-dc341d8431b8_boam-blog-article-bouteille-env-verre-photo-3.jpg?auto=compress,format&rect=0,181,2500,1406&w=1920&h=1080","ZTu2qBAAACIAAdHm",{"x":192,"y":530,"zoom":531,"background":195},{"dimensions":1297,"alt":5,"copyright":5,"url":1298,"id":1294,"edit":1299},{"width":198,"height":198},"https://images.prismic.io/studioboam/fbf85751-c647-4f0e-bef6-dc341d8431b8_boam-blog-article-bouteille-env-verre-photo-3.jpg?auto=compress,format&rect=367,0,1767,1767&w=900&h=900",{"x":536,"y":192,"zoom":537,"background":195},{"dimensions":1301,"alt":5,"copyright":5,"url":1302,"id":1294,"edit":1303},{"width":198,"height":205},"https://images.prismic.io/studioboam/fbf85751-c647-4f0e-bef6-dc341d8431b8_boam-blog-article-bouteille-env-verre-photo-3.jpg?auto=compress,format&rect=661,0,1178,1767&w=900&h=1350",{"x":542,"y":192,"zoom":543,"background":195},{"link_type":121},[1306,1314,1368,1380],{"variation":213,"version":214,"items":1307,"primary":1309,"id":222,"slice_type":223,"slice_label":5},[1308],{},{"chapeau":1310},[1311],{"type":153,"text":1312,"spans":1313},"For a long time, the wine or spirit bottle has been considered through its functional character only. When marketing showed the importance of the container, the first intention was to work on the label to propose a more attractive bottle.",[],{"variation":213,"version":214,"items":1315,"primary":1317,"id":254,"slice_type":255,"slice_label":5},[1316],{},{"title":1318,"image_left":1319,"text_right":1324},[],{"dimensions":1320,"alt":5,"copyright":5,"url":1321,"id":1322,"edit":1323},{"width":235,"height":343},"https://images.prismic.io/studioboam/d5f7e557-ffa9-47d9-9a22-8fec2cfb39bf_article-left.jpg?auto=compress,format&rect=0,0,636,954&w=636&h=954","ZRLdghAAACoAS1x5",{"x":192,"y":192,"zoom":381,"background":195},[1325,1328,1331,1334,1337,1340,1343,1346,1349,1352,1359,1362,1365],{"type":89,"text":1326,"spans":1327},"Great brands such as Grand-Marnier, Dom Pérignon or Ruinart have understood this perfectly with bottles that are recognizable in the blink of an eye. The beauty they exude is already the promise of a great experience.",[],{"type":89,"text":1329,"spans":1330},"Discover why the aesthetics of a glass bottle reinforces the exceptional character of a great wine or spirit.",[],{"type":588,"text":1332,"spans":1333},"To each wine, its glass bottle shape.",[],{"type":89,"text":1335,"spans":1336},"The design criteria for a glass bottle were chosen for practical reasons :",[],{"type":276,"text":1338,"spans":1339},"The green color of the glass protects from the effects of light",[],{"type":276,"text":1341,"spans":1342},"The 75 cl capacity allows, with a case of 6 bottles, to have just one British gallon",[],{"type":276,"text":1344,"spans":1345},"The hollow bottom of the bottle allows more stability and a better grip.",[],{"type":89,"text":1347,"spans":1348},"The shape of the bottle mirrors the terroir of the beverage, between the \"Frontignan\" shape of a Bordeaux bottle, the thin neck of a Burgundy or the flute shape of an Alsace wine.",[],{"type":89,"text":1350,"spans":1351},"These design codes have been adopted all over the world. Californian and Chilean wines have quickly adopted the Frontignan shape, the symbol of great French wines. This is proof that the shape of the bottle has an impact on the consumer.",[],{"type":580,"url":1353,"alt":5,"copyright":5,"dimensions":1354,"id":1357,"edit":1358},"https://prismic-io.s3.amazonaws.com/studioboam/fbfc46b4-59fe-4a5f-bc94-533e214952c5_boam-blog-article-bouteille-en-verre-photo-1.jpg",{"width":1355,"height":1356},1800,2176,"ZTu8ZBAAACMAAe1S",{"x":192,"y":192,"zoom":381,"background":195},{"type":89,"text":1360,"spans":1361},"However, the more uniform the bottle becomes, the more the need to stand out from the competition, especially for the most prestigious brands. To create a unique experience from the moment of purchase, it was necessary to make consumers understand that they were looking at an exceptional wine.",[],{"type":89,"text":1363,"spans":1364},"This is why in 1924, Baron Philippe de Rothschild adopted a disruptive approach for its labels, by renewing the traditional image of the château with a work of art, from Dali to Miro to Andy Warhol.",[],{"type":89,"text":1366,"spans":1367},"A stroke of genius that immediately inspired other brands, gradually leading to the glass bottle becoming a work of art in its own right. In 1983, Vasarely inaugurated the first artistic bottle for Taittinger champagnes. The exceptional product was transformed into a true work of art, a collector's item.",[],{"variation":213,"version":214,"items":1369,"primary":1371,"id":618,"slice_type":300,"slice_label":5},[1370],{},{"image":1372,"video":1379},{"dimensions":1373,"alt":5,"copyright":5,"url":1375,"id":1376,"edit":1377},{"width":292,"height":1374},1018,"https://images.prismic.io/studioboam/435b11bd-f343-4f76-9045-86975d31f016_boam-blog-article-bouteille-en-verre-photo-2.jpg?auto=compress,format&rect=0,0,1800,1175&w=1560&h=1018","ZTu8ZBAAACUAAe1R",{"x":192,"y":192,"zoom":1378,"background":195},0.8666666666666667,{"link_type":121},{"variation":213,"version":214,"items":1381,"primary":1383,"id":1122,"slice_type":255,"slice_label":5},[1382],{},{"title":1384,"image_left":1388,"text_right":1395},[1385],{"type":230,"text":1386,"spans":1387},"A glass bottle with an exceptional design for exceptional wines",[],{"dimensions":1389,"alt":5,"copyright":5,"url":1391,"id":1392,"edit":1393},{"width":235,"height":1390},870,"https://images.prismic.io/studioboam/5c4c8b78-fd80-44f9-aa67-1e8e51676c38_boam-blog-article-bouteille-en-verre-photo-4.jpg?auto=compress,format&rect=0,0,1000,1368&w=636&h=870","ZTu8ZBAAACQAAe1Q",{"x":192,"y":192,"zoom":1394,"background":195},0.636,[1396,1399,1402,1405],{"type":89,"text":1397,"spans":1398},"What we could have taken at first as a marketing fad has been demonstrated by neurosciences. They now give us the explanation: the shape of a beautiful bottle, its label, its glass, its touch reinforce the gustatory and emotional experience.",[],{"type":89,"text":1400,"spans":1401},"Unconsciously, the consumer projects himself into an epicurean journey. Even before tasting the wine, champagne or spirit, the experience is already positive and offers us the promise of an unforgettable tasting.",[],{"type":89,"text":1403,"spans":1404},"In an increasingly competitive market, seducing the consumer by first offering a good container is essential.",[],{"type":89,"text":1406,"spans":1407},"Offering an artistic bottle is the promise of a complete sensory experience, where the scents and aromas of the alcohol will remain engraved in the memory of a unique and therefore unforgettable tasting.",[],{"dimensions":1409,"alt":5,"copyright":5,"url":1410,"id":1294,"edit":1411},{"width":373,"height":374},"https://images.prismic.io/studioboam/fbf85751-c647-4f0e-bef6-dc341d8431b8_boam-blog-article-bouteille-env-verre-photo-3.jpg?auto=compress,format&rect=0,227,2500,1313&w=2400&h=1260",{"x":192,"y":623,"zoom":624,"background":195},"Studio Boam I Glass bottle",{"id":1414,"uid":1415,"url":1416,"type":165,"href":1417,"tags":1418,"first_publication_date":1419,"last_publication_date":1420,"slugs":1421,"linked_documents":1423,"lang":13,"alternate_languages":1424,"data":1427},"Z0nEShEAACgAHkIU","tendances-boissons","/en/news/tendances-boissons","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z0nEShEAACgAHkIU%22%29+%5D%5D",[],"2024-11-29T13:43:28+0000","2024-12-03T13:33:50+0000",[1422],"upcoming-beverage-trends-in-france",[],[1425],{"id":1426,"type":165,"lang":17,"uid":1415},"Z0iNoBEAACoAHGtJ",{"title":1428,"surtitle":1430,"date":1432,"poster":1433,"poster_video":1440,"slices":1441,"meta_description":1448,"meta_image":1574,"meta_title":1579},[1429],{"type":180,"text":1430,"spans":1431,"direction":92},"Upcoming beverage trends in France",[],"2024-09-04",{"dimensions":1434,"alt":5,"copyright":5,"url":1435,"id":1436,"edit":1437},{"width":187,"height":188},"https://images.prismic.io/studioboam/Z0iWDZbqstJ9734w_Studio-Boam-Agence-Vins-Spiritueux-Instagram-Bottles-ok.jpg?auto=format%2Ccompress&rect=0%2C162%2C2281%2C1283&w=1920&h=1080","Z0iWDZbqstJ9734w",{"x":192,"y":1438,"zoom":381,"background":1439},162,"transparent",{"link_type":121},[1442,1450,1478,1508,1519,1540,1557],{"variation":213,"version":214,"items":1443,"primary":1445,"id":222,"slice_type":223,"slice_label":5},[1444],{},{"chapeau":1446},[1447],{"type":153,"text":1448,"spans":1449,"direction":92},"At Studio Boam, although we don’t have a crystal ball, our extensive experience in the world of beverages, wines, and spirits, along with our enriching discussions with industry players, allows us to share insights into upcoming emerging trends.",[],{"variation":213,"version":214,"items":1451,"primary":1453,"id":254,"slice_type":255,"slice_label":5},[1452],{},{"title":1454,"image_left":1458,"text_right":1464},[1455],{"type":230,"text":1456,"spans":1457,"direction":92},"NON-ALCOHOLIC BEVERAGES WILL HAVE A BRIGHT FUTURE AHEAD",[],{"dimensions":1459,"alt":5,"copyright":5,"url":1461,"id":1462,"edit":1463},{"width":235,"height":1460},775,"https://images.prismic.io/studioboam/Z0iRSpbqstJ9731B_Studio-Boam-article-Vintense-Mocktail-Spritz.jpg?auto=format,compress&rect=0,0,2735,3333&w=636&h=775","Z0iRSpbqstJ9731B",{"x":192,"y":192,"zoom":381,"background":1439},[1465,1468,1470,1473,1475],{"type":89,"text":1466,"spans":1467,"direction":92},"In a spirits market weakened by declining consumption, the arrival of numerous new players, changing consumer habits, and the younger generation’s waning interest, there are still some positive developments hinting at promising prospects.",[],{"type":89,"text":461,"spans":1469,"direction":92},[],{"type":89,"text":1471,"spans":1472,"direction":92},"The first, unsurprisingly, is the strong growth of non-alcoholic beverages. Initially driven by non-alcoholic beers, this trend has expanded to include cocktails turned mocktails, wines, spirits, and 0.0% cellars. Whether through plant-based drinks or de-alcoholization processes, the rise of alcohol-free options—championed by a new audience—relies on solid foundations to support its growth.",[],{"type":89,"text":461,"spans":1474,"direction":92},[],{"type":89,"text":1476,"spans":1477,"direction":92},"More than just a passing trend, this represents a genuine paradigm shift in consumption habits, observed across both Europe and North America. Innovation is a key driver in this sector. Rapidly evolving, Nolow brands now offer high-quality beverages that meet the expectations of discerning consumers eager to understand the product. At Studio Boam, we strongly believe in this growth and work closely with non-alcoholic brands to develop compelling storytelling and distinctive branding.",[],{"variation":213,"version":214,"items":1479,"primary":1481,"id":285,"slice_type":255,"slice_label":5},[1480],{},{"title":1482,"image_left":1486,"text_right":1492},[1483],{"type":230,"text":1484,"spans":1485,"direction":92},"STORYTELLING POWER ",[],{"dimensions":1487,"alt":5,"copyright":5,"url":1489,"id":1490,"edit":1491},{"width":235,"height":1488},424,"https://images.prismic.io/studioboam/Z0iRypbqstJ9731P_Studio-Boam-Wine-and-spirits-backbar.jpg?auto=format,compress&rect=0,0,1800,1200&w=636&h=424","Z0iRypbqstJ9731P",{"x":192,"y":192,"zoom":381,"background":1439},[1493,1501,1503],{"type":89,"text":1494,"spans":1495,"direction":92},"Speaking of storytelling, it is increasingly confirmed as a crucial element in the purchasing process, with consumers becoming more sensitive to it and eager to share a story or values aligned with the brands they choose. Approximately 70% of purchasing decisions are made upon discovering a new custom-designed bottle or extraordinary packaging on the shelves.",[1496],{"start":1497,"end":1082,"type":139,"data":1498},12,{"link_type":97,"url":1499,"target":1500},"https://develop--studio-boam.netlify.app/en/news/storytelling-wine-spirits","_self",{"type":89,"text":461,"spans":1502,"direction":92},[],{"type":89,"text":1504,"spans":1505,"direction":92},"Storytelling is the pivotal and essential step in your project, your brand, and its visual identity, ensuring future success in the marketplace. Consumers are looking for more than just a product—they want to be transported into a story, an experience, an emotion. By understanding how color, shape, and typography influence a product’s perception, Studio Boam creates designs, custom-tailored bottles, and memorable labels that enable your brand to stand out.",[1506],{"start":192,"end":1497,"type":139,"data":1507},{"link_type":97,"url":1499,"target":1500},{"variation":213,"version":214,"items":1509,"primary":1511,"id":299,"slice_type":300,"slice_label":5},[1510],{},{"image":1512,"video":1518},{"dimensions":1513,"alt":5,"copyright":5,"url":1515,"id":1516,"edit":1517},{"width":292,"height":1514},1074,"https://images.prismic.io/studioboam/ZzTAP68jQArT0zzp_identite%CC%81-visuelle-2.jpg?auto=format%2Ccompress&w=1560&h=1074","ZzTAP68jQArT0zzp",{"x":192,"y":192,"zoom":381,"background":1439},{"link_type":121},{"variation":213,"version":214,"items":1520,"primary":1522,"id":332,"slice_type":255,"slice_label":5},[1521],{},{"title":1523,"image_left":1527,"text_right":1533},[1524],{"type":230,"text":1525,"spans":1526,"direction":92},"INNOVATION AS A DIFFERENTIATION STRATEGY",[],{"dimensions":1528,"alt":5,"copyright":5,"url":1530,"id":1531,"edit":1532},{"width":235,"height":1529},751,"https://images.prismic.io/studioboam/Z0iW05bqstJ9735Q_Studio-Boam-Alain-Milliat-RTD-Pret-a-boire-canettes-agence-paris-3.jpg?auto=format,compress&rect=0,0,1129,1333&w=636&h=751","Z0iW05bqstJ9735Q",{"x":192,"y":192,"zoom":381,"background":1439},[1534,1537],{"type":89,"text":1535,"spans":1536,"direction":92},"Continuous innovation in new beverage categories will also be a major theme in the coming year. Advancements in this field are rapidly expanding: examples such as “ready-to-drink” products, Aubert and Matthieu's \"Blouge,\" Gérard Bertrand's cloudy wines, or Gallia brewery's \"Vière\" already showcase this evolution.",[],{"type":89,"text":1538,"spans":1539,"direction":92},"We anticipate that producers will continue to innovate with alcoholic tea-based drinks, hard seltzers, increasingly sophisticated de-alcoholization techniques, and novel flavors, like those developed by the excellent Mashi.",[],{"variation":213,"version":214,"items":1541,"primary":1542,"id":1556,"slice_type":255,"slice_label":5},[],{"title":1543,"image_left":1547,"text_right":1552},[1544],{"type":230,"text":1545,"spans":1546,"direction":92},"TEQUILA WILL BE ON THE RISE",[],{"dimensions":1548,"alt":5,"copyright":5,"url":1549,"id":1550,"edit":1551},{"width":235,"height":235},"https://images.prismic.io/studioboam/067c89b2-db75-4743-ac55-f0eaa2e2f2fd_Studio-Boam-Agence-Vins-Spiritueux-Tequila-SAAS-11.jpg?auto=format,compress&rect=0,0,2000,2000&w=636&h=636","ZTJOsREAACAAAG22",{"x":192,"y":192,"zoom":381,"background":1439},[1553],{"type":89,"text":1554,"spans":1555,"direction":92},"Extremely popular in the United States, where it is set to surpass vodka in consumption volume, tequila is attracting attention for its authentic, exotic, and innovative qualities. We are already seeing the early signs of similar success in Europe, where the agave spirits market (tequila and mezcal) is growing at an estimated annual rate of +17% (source: GlobalData). It is no longer uncommon to find cocktail menus dedicated to tequila brands in bars in Paris, Marseille, or Bordeaux—a concept unimaginable just two years ago. This trend is notably driven by the success of the Paloma cocktail, made with tequila and lemonade or grapefruit tonics, including the Hysope brand, among others. More and more brands are launching grapefruit liqueurs or tonics to meet this growing demand.",[],"article_two_columns$ba4c4386-d19f-41c0-b124-9fa57b19b156",{"variation":213,"version":214,"items":1558,"primary":1559,"id":1573,"slice_type":255,"slice_label":5},[],{"title":1560,"image_left":1564,"text_right":1569},[1561],{"type":230,"text":1562,"spans":1563,"direction":92},"THE PARADOX OF SUSTAINABILITY",[],{"dimensions":1565,"alt":5,"copyright":5,"url":1566,"id":1567,"edit":1568},{"width":235,"height":1488},"https://images.prismic.io/studioboam/1b8f91d5-1e31-499b-8875-cd209d6f60ad_Studio-Boam-Agence-Vins-Spiritueux-Coquerel-Martignac-4.jpg?auto=format,compress&rect=0,0,2500,1667&w=636&h=424","ZTFFSBIAACkAo75A",{"x":192,"y":192,"zoom":381,"background":1439},[1570],{"type":89,"text":1571,"spans":1572,"direction":92},"While interest in sustainability is unquestionable, consumers still express paradoxes on this topic. Although they value sustainable products and eco-design (for example, the lightweight recycled paper packaging used by Armagnac Maison Darroze or Calvados Avallen), the production of alcoholic (or non-alcoholic) beverages remains highly water-intensive. For instance, it takes between 6 and 10 liters of water to produce a bottle of whisky. 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A temporary separation that allowed them to develop their respective expertise. Andy Migevant completed his studies in Montreal, while Alexandre Arzuman trained in Dutch design in Amsterdam in 2011.",[],{"type":89,"text":461,"spans":2193,"direction":92},[],{"type":89,"text":2195,"spans":2196,"direction":92},"Andy began his career as a product designer in renowned agencies, including Patrick Jouin's, where he collaborated on high-end projects such as the Plaza Athénée and Alain Ducasse's restaurant. Meanwhile, Alexandre, back in France, ventured into entrepreneurship, supporting various clients (banks, restaurants, food brands, law firms, etc.) in creating their visual identities and brand images.",[],{"variation":213,"version":214,"items":2198,"primary":2200,"id":285,"slice_type":255,"slice_label":5},[2199],{},{"title":2201,"image_left":2205,"text_right":2211},[2202],{"type":230,"text":2203,"spans":2204,"direction":92},"The birth of the duo",[],{"dimensions":2206,"alt":5,"copyright":5,"url":2208,"id":2209,"edit":2210},{"width":235,"height":2207},502,"https://images.prismic.io/studioboam/Z2Bc3JbqstJ98klm_Studio-Boam-equipe-about.jpg?auto=format,compress&rect=0,0,858,677&w=636&h=502","Z2Bc3JbqstJ98klm",{"x":192,"y":192,"zoom":381,"background":1439},[2212,2215,2217],{"type":89,"text":2213,"spans":2214,"direction":92},"In 2016, while living together as roommates, Andy and Alexandre decided to combine their talents to explore a field they were passionate about: design in the world of wines and spirits. A sector undergoing transformation, but one that, in their view, still lacked bold creativity and visual refinement.",[],{"type":89,"text":461,"spans":2216,"direction":92},[],{"type":89,"text":2218,"spans":2219,"direction":92},"They began to gain recognition by revisiting the identity of several brands, including Dzama and MG Heucq. The creative projects they signed multiplied and stood out. 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This partnership marked a turning point for Studio Boam: Bacanha's success went hand in hand with the agency's growing reputation. From then on, numerous renowned brands, such as Alain Milliat, Warenghem, Combier, Fisselier, and Rhum Shakara, sought the studio's services.",[],{"type":89,"text":461,"spans":2250,"direction":92},[],{"type":89,"text":2252,"spans":2253,"direction":92},"Today, Studio Boam is a team of about ten passionate individuals who uphold excellence and creativity across a variety of projects: visual identity, photography, video, website design, social media management, and retail design. 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At every major international design festival (Pentawards, D&AD, ADC, etc.), their projects distinguish themselves through boldness, creativity, and the ability to create powerful and iconic brands.",[],{"variation":213,"version":214,"items":2297,"primary":2299,"id":254,"slice_type":255,"slice_label":5},[2298],{},{"title":2300,"image_left":2304,"text_right":2309},[2301],{"type":230,"text":2302,"spans":2303,"direction":92},"So, why are they ahead? And what can we learn on the french side?",[],{"dimensions":2305,"alt":5,"copyright":5,"url":2306,"id":2307,"edit":2308},{"width":235,"height":235},"https://images.prismic.io/studioboam/a4341e57-0aca-4d3d-8ac2-1bd9504a1ca0_Studio-boam-Bronze-HEUCQ-2.png?auto=format,compress&rect=0,0,1000,1000&w=636&h=636","ZTowzxAAACMAgKpV",{"x":192,"y":192,"zoom":381,"background":1439},[2310],{"type":89,"text":2311,"spans":2312},"At Studio BOAM, we don’t see these differences as a fixed gap but as inspiration to foster a freer, more strategic, and more international design culture.",[2313],{"start":2314,"end":158,"type":354},3,{"variation":213,"version":214,"items":2316,"primary":2318,"id":285,"slice_type":255,"slice_label":5},[2317],{},{"title":2319,"image_left":2323,"text_right":2329},[2320],{"type":230,"text":2321,"spans":2322,"direction":92},"A branding culture rooted in the DNA",[],{"dimensions":2324,"alt":5,"copyright":5,"url":2326,"id":2327,"edit":2328},{"width":235,"height":2325},848,"https://images.prismic.io/studioboam/aAn6tvIqRLdaBkFE_Studio-Boam-news-agence-anglosaxonne-2.jpg?auto=format%2Ccompress&w=636&h=848","aAn6tvIqRLdaBkFE",{"x":192,"y":192,"zoom":381,"background":1439},[2330,2336,2338],{"type":89,"text":2331,"spans":2332},"In Anglo-Saxon countries, especially the United States and the United Kingdom, design has long been seen as a strategic tool for creating value. It's inherently tied to marketing, brand storytelling, and commercial performance. This is referred to as \"brand thinking,\" where design is central to strategic planning from the very first stages of a project.",[2333],{"start":2334,"end":2335,"type":354},110,143,{"type":89,"text":461,"spans":2337},[],{"type":89,"text":2339,"spans":2340},"In France, design has long been considered mainly an aesthetic or artistic discipline, relegated to the end of the process. 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The result: projects that are often too tame, not memorable enough. Yet, it is often the brands that take a stand — visually or symbolically — that leave a lasting impression and build real long-term value.",[],"article_two_columns$76ac1ec8-e32e-45f5-b373-769e521d8074",{"variation":213,"version":214,"items":2366,"primary":2367,"id":2388,"slice_type":255,"slice_label":5},[],{"title":2368,"image_left":2372,"text_right":2377},[2369],{"type":230,"text":2370,"spans":2371,"direction":92},"A multidisciplinary and international approach",[],{"dimensions":2373,"alt":5,"copyright":5,"url":2374,"id":2375,"edit":2376},{"width":235,"height":1460},"https://images.prismic.io/studioboam/aAn7evIqRLdaBkF3_Studio-Boam-news-agence-anglosaxonne-3.jpg?auto=format,compress&rect=0,0,1094,1333&w=636&h=775","aAn7evIqRLdaBkF3",{"x":192,"y":192,"zoom":381,"background":1439},[2378,2381,2383],{"type":89,"text":2379,"spans":2380},"Anglo-Saxon agencies collaborate from the start with a variety of profiles: designers, copywriters, strategists, anthropologists, UX researchers… This interdisciplinary richness results in concepts that are deeper, more nuanced, and more universal.",[],{"type":89,"text":461,"spans":2382},[],{"type":89,"text":2384,"spans":2385},"They also evolve in a naturally international environment, which pushes them to adopt visual languages that transcend cultural boundaries. In France, the approach still tends to be more compartmentalized, with clearer boundaries between design, strategy, and storytelling.",[2386],{"start":2072,"end":2387,"type":354},57,"article_two_columns$6885ec10-f70a-4cdd-b9d5-451d08d31754",{"variation":213,"version":214,"items":2390,"primary":2391,"id":2399,"slice_type":300,"slice_label":5},[],{"image":2392,"video":2398},{"dimensions":2393,"alt":5,"copyright":5,"url":2395,"id":2396,"edit":2397},{"width":292,"height":2394},1702,"https://images.prismic.io/studioboam/Z_P66HdAxsiBwaet_Club-Simone-Sous-Bock-2.jpg?auto=format,compress&rect=0,0,628,685&w=1560&h=1702","Z_P66HdAxsiBwaet",{"x":192,"y":192,"zoom":381,"background":1439},{"link_type":121},"article_image$e572548c-cdff-4734-b7ab-0a37ccc6e8a7",{"variation":213,"version":214,"items":2401,"primary":2402,"id":2429,"slice_type":255,"slice_label":5},[],{"title":2403,"image_left":2407,"text_right":2412},[2404],{"type":230,"text":2405,"spans":2406,"direction":92},"Different budgets and ambitions",[],{"dimensions":2408,"alt":5,"copyright":5,"url":2409,"id":2410,"edit":2411},{"width":235,"height":1488},"https://images.prismic.io/studioboam/Z_P5tXdAxsiBwad-_Club_Simone_-_Scene_Fruits.jpg?auto=format,compress&rect=0,0,4096,2731&w=636&h=424","Z_P5tXdAxsiBwad-",{"x":192,"y":192,"zoom":381,"background":1439},[2413,2418,2420,2423,2425],{"type":89,"text":2414,"spans":2415},"It's important to highlight a pragmatic aspect: branding budgets in Anglo-Saxon countries are often higher, allowing agencies to spend more time on research, experimentation, storytelling, and prototyping.",[2416],{"start":382,"end":2417,"type":354},106,{"type":89,"text":461,"spans":2419},[],{"type":89,"text":2421,"spans":2422},"This leads to projects that are deeper, more coherent, and better valued from a commercial perspective. In France, tight budgets sometimes constrain creativity and time for reflection, favoring execution instead. In conclusion: be inspired without losing oneself. Rather than pitting two visions against one another, we should draw on the best Anglo-Saxon practices to enrich our design approach in France. Dare more, think globally, embed strategy at the heart of creation.",[],{"type":89,"text":461,"spans":2424},[],{"type":89,"text":2426,"spans":2427},"At Studio BOAM, we advocate for design that thinks as much as it moves. A French design, but open, free, ambitious. A design that dares to create icons.",[2428],{"start":2314,"end":158,"type":354},"article_two_columns$045e5193-f3e4-4c62-b1b3-70a251e81143",{"dimensions":2431,"alt":5,"copyright":5,"url":2432,"id":2283,"edit":2433},{"width":373,"height":374},"https://images.prismic.io/studioboam/aAn6uPIqRLdaBkFF_Studio-Boam-news-agence-anglosaxonne.jpg?auto=format,compress&rect=0,106,1500,788&w=2400&h=1260",{"x":192,"y":2417,"zoom":381,"background":1439},"Studio Boam | Why are anglo-saxon design agencies ahead of french agencies?",{"id":2436,"uid":2437,"url":2438,"type":165,"href":2439,"tags":2440,"first_publication_date":2441,"last_publication_date":2441,"slugs":2442,"linked_documents":2444,"lang":13,"alternate_languages":2445,"data":2449},"aCxSrRMAACAAavK1","towards-responsible-packaging","/en/news/towards-responsible-packaging","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aCxSrRMAACAAavK1%22%29+%5D%5D",[],"2025-05-20T10:02:05+0000",[2443],"towards-responsible-packaging-the-rise-of-bio-based-materials-in-the-beverage-world",[],[2446],{"id":2447,"type":165,"lang":17,"uid":2448},"aBCj_xEAACEA0_NJ","vers-un-packaging-responsable",{"title":2450,"surtitle":2454,"date":2455,"poster":2456,"poster_video":2461,"slices":2462,"meta_description":2643,"meta_image":2644,"meta_title":2649},[2451],{"type":180,"text":2452,"spans":2453,"direction":92},"Towards responsible packaging: the rise of bio-based materials in the beverage world",[],"Towards responsible packaging","2025-04-29",{"dimensions":2457,"alt":5,"copyright":5,"url":2458,"id":2459,"edit":2460},{"width":187,"height":188},"https://images.prismic.io/studioboam/aBCpWPIqRLdaBtAj_Studio-Boam-Wine-and-spirits-packaging-biosource.jpg?auto=format%2Ccompress&rect=0%2C57%2C2000%2C1125&w=1920&h=1080","aBCpWPIqRLdaBtAj",{"x":192,"y":2387,"zoom":381,"background":1439},{"link_type":121},[2463,2471,2496,2514,2537,2619],{"variation":213,"version":214,"items":2464,"primary":2466,"id":222,"slice_type":223,"slice_label":5},[2465],{},{"chapeau":2467},[2468],{"type":153,"text":2469,"spans":2470},"The ecological transition is no longer an option: it has become a necessity. In the wine, spirits, and non-alcoholic beverage sector, packaging is now at the heart of environmental considerations. At Studio Boam, we factor in the impact of materials used as early as the design stage, in order to offer solutions that are aesthetic, intelligent, and committed. Among these, bio-based packaging is taking on an increasingly important role.",[],{"variation":213,"version":214,"items":2472,"primary":2474,"id":254,"slice_type":255,"slice_label":5},[2473],{},{"title":2475,"image_left":2479,"text_right":2485},[2476],{"type":230,"text":2477,"spans":2478,"direction":92},"Reconciling design and conscience",[],{"dimensions":2480,"alt":5,"copyright":5,"url":2482,"id":2483,"edit":2484},{"width":235,"height":2481},721,"https://images.prismic.io/studioboam/Zzth_K8jQArT0_El_Studio-Boam-expertise-etui-coffret-Alain-Milliat-3.jpg?auto=format,compress&rect=0,0,1408,1596&w=636&h=721","Zzth_K8jQArT0_El",{"x":192,"y":192,"zoom":381,"background":1439},[2486,2489,2491],{"type":89,"text":2487,"spans":2488},"Packaging design is no longer just about being attractive: it must also align with the values of the brand it represents. For producers engaged in sustainable viticulture or environmentally respectful artisanal distillation, it makes sense for the packaging to follow the same philosophy.",[],{"type":89,"text":461,"spans":2490},[],{"type":89,"text":2492,"spans":2493},"This is where bio-based materials come into play. These are derived from renewable raw materials, often biodegradable, compostable, or recyclable. FSC-certified cardboard, molded pulp, bamboo, hemp, linen, plant-based leather, and even mycelium—the root network of fungi—are all alternatives to traditional plastic or composite packaging.",[2494],{"start":158,"end":2495,"type":354},33,{"variation":213,"version":214,"items":2497,"primary":2499,"id":285,"slice_type":255,"slice_label":5},[2498],{},{"title":2500,"image_left":2504,"text_right":2509},[2501],{"type":230,"text":2502,"spans":2503,"direction":92},"FSC cardboard: a responsible foundation",[],{"dimensions":2505,"alt":5,"copyright":5,"url":2506,"id":2507,"edit":2508},{"width":235,"height":1488},"https://images.prismic.io/studioboam/aBCpKvIqRLdaBtAa_Studio-Boam-Wine-and-spirits-packaging-carton-fsc.jpg?auto=format,compress&rect=0,0,1999,1333&w=636&h=424","aBCpKvIqRLdaBtAa",{"x":192,"y":192,"zoom":381,"background":1439},[2510],{"type":89,"text":2511,"spans":2512},"FSC-certified cardboard (Forest Stewardship Council) guarantees that the material comes from sustainably managed forests. Used for cases, boxes, or inserts, it combines robustness, elegant finishes, and controlled impact. At Studio Boam, we favor local and eco-responsible suppliers, opting for recycled, untreated papers or those with visible natural fibers.",[2513],{"start":192,"end":1948,"type":354},{"variation":213,"version":214,"items":2515,"primary":2516,"id":2364,"slice_type":255,"slice_label":5},[],{"title":2517,"image_left":2521,"text_right":2527},[2518],{"type":230,"text":2519,"spans":2520,"direction":92},"Mycelium: organic innovation",[],{"dimensions":2522,"alt":5,"copyright":5,"url":2524,"id":2525,"edit":2526},{"width":235,"height":2523},477,"https://images.prismic.io/studioboam/aBCoKPIqRLdaBs_9_Studio-Boam-Wine-and-spirits-packaging-mycellium.jpg?auto=format,compress&rect=0,0,2000,1500&w=636&h=477","aBCoKPIqRLdaBs_9",{"x":192,"y":192,"zoom":381,"background":1439},[2528],{"type":89,"text":2529,"spans":2530},"An emerging and fascinating material, mycelium literally grows around a mold. Made up of living fibers, it develops in just a few days from agricultural waste. Lightweight, strong, and compostable, it offers a radically eco-friendly alternative to foam inserts or thermoformed plastics. Its raw, organic aesthetic inspires a new generation of bottle packaging that breaks the mold.",[2531,2534],{"start":2532,"end":2533,"type":354},38,46,{"start":2535,"end":2536,"type":354},343,359,{"variation":213,"version":214,"items":2538,"primary":2539,"id":2388,"slice_type":255,"slice_label":5},[],{"title":2540,"image_left":2544,"text_right":2549},[2541],{"type":230,"text":2542,"spans":2543,"direction":92},"Bamboo, linen, molded pulp: nobility and minimalism",[],{"dimensions":2545,"alt":5,"copyright":5,"url":2546,"id":2547,"edit":2548},{"width":235,"height":1488},"https://images.prismic.io/studioboam/aBCofvIqRLdaBtAM_Studio-Boam-Wine-and-spirits-packaging-bambou.jpg?auto=format,compress&rect=0,0,1999,1333&w=636&h=424","aBCofvIqRLdaBtAM",{"x":192,"y":192,"zoom":381,"background":1439},[2550,2561,2563,2568,2573,2575,2579,2587,2589,2594,2605,2607,2612],{"type":89,"text":2551,"spans":2552},"Bamboo, flexible, strong, and fast-growing, is used to make rigid boxes, caps, or decorative elements. Linen, grown in Europe, provides elegant natural fibers, while molded pulp (often made from recycled paper) efficiently replaces plastic in the interiors of cases.",[2553,2555,2558],{"start":192,"end":2554,"type":354},6,{"start":2556,"end":2557,"type":354},103,108,{"start":2559,"end":2560,"type":354},166,177,{"type":89,"text":461,"spans":2562},[],{"type":89,"text":2564,"spans":2565},"• Bagasse: Reinvented Sugarcane Fiber",[2566],{"start":192,"end":2567,"type":354},37,{"type":89,"text":2569,"spans":2570},"Made from the fibrous residue of sugarcane after juice extraction, bagasse is a natural and compostable material, often used for food packaging. In the beverage world, it can replace paper or plastic in lightweight inserts or boxes. Its soft feel and matte finish make it an elegant choice for brands that care about the origin of their materials.",[2571],{"start":137,"end":2572,"type":354},74,{"type":89,"text":461,"spans":2574},[],{"type":89,"text":2576,"spans":2577},"• Grape Pomace: A Circular Material Full of Meaning",[2578],{"start":192,"end":1868,"type":354},{"type":89,"text":2580,"spans":2581},"What if waste became a resource? Grape pomace—the solid residue from winemaking—is now being transformed into bioplastics or alternative papers. Used in the wine industry to create circular packaging, it closes the loop: the product and its packaging come from the same land. This approach has strong symbolic resonance, which we love to integrate into projects with deep local roots.",[2582,2584],{"start":2495,"end":2583,"type":354},45,{"start":2585,"end":2586,"type":354},181,199,{"type":89,"text":461,"spans":2588},[],{"type":89,"text":2590,"spans":2591},"• Apple or Grape-Based Plant Leather",[2592],{"start":192,"end":2593,"type":354},36,{"type":89,"text":2595,"spans":2596},"Another avenue explored: plant leathers made from food waste. Apple leather, created from juice industry leftovers, or grape leather (such as the renowned Vegea®), offer luxurious textures resembling animal leather for wrapping boxes or accessories. An innovative and premium solution for brands that want to combine luxury and sustainability.",[2597,2600,2603],{"start":2598,"end":2599,"type":354},25,39,{"start":2601,"end":2602,"type":354},62,75,{"start":2604,"end":1904,"type":354},119,{"type":89,"text":461,"spans":2606},[],{"type":89,"text":2608,"spans":2609},"• Seaweed and Marine Bioplastics",[2610],{"start":192,"end":2611,"type":354},32,{"type":89,"text":2613,"spans":2614},"Less well-known but with immense potential, seaweed-based materials are rapidly developing. Some startups are creating biodegradable films or expanded foams from brown or green seaweed, ideal for plastic-free packaging. Their innovative look and their role in ocean depollution reinforce their ecological value.",[2615,2617],{"start":2616,"end":137,"type":354},44,{"start":353,"end":2618,"type":354},218,{"variation":213,"version":214,"items":2620,"primary":2621,"id":2429,"slice_type":255,"slice_label":5},[],{"title":2622,"image_left":2626,"text_right":2632},[2623],{"type":230,"text":2624,"spans":2625,"direction":92},"A tailor-made and coherent approach",[],{"dimensions":2627,"alt":5,"copyright":5,"url":2629,"id":2630,"edit":2631},{"width":235,"height":2628},660,"https://images.prismic.io/studioboam/Zztbnq8jQArT0-4r_Studio-Boam-expertise-etui-coffret-Alain-Milliat-2.jpg?auto=format,compress&rect=1,0,1433,1487&w=636&h=660","Zztbnq8jQArT0-4r",{"x":381,"y":192,"zoom":381,"background":1439},[2633,2640],{"type":89,"text":2634,"spans":2635},"At Studio Boam, every project is a meeting between a product, a vision, and a material. We select materials based on their impact, availability, and also their ability to express a brand's positioning. Because bio-based packaging is not just an ecological choice: it's a strategic decision, full of meaning and image.",[2636,2637],{"start":2314,"end":158,"type":354},{"start":2638,"end":2639,"type":354},210,229,{"type":89,"text":2641,"spans":2642},"Our network of partners and innovative suppliers allows us to offer creative, responsible, and highly desirable solutions, tailored to the unique world of each bottle.",[],"The ecological transition is no longer an option: it has become a necessity. In the wine, spirits, and non-alcoholic beverage sector, packaging is now at the heart of environmental considerations. At Studio Boam, we factor in the impact of materials used as early as the design stage, in order to offer solutions that are aesthetic, intelligent, and committed.",{"dimensions":2645,"alt":5,"copyright":5,"url":2646,"id":2459,"edit":2647},{"width":373,"height":374},"https://images.prismic.io/studioboam/aBCpWPIqRLdaBtAj_Studio-Boam-Wine-and-spirits-packaging-biosource.jpg?auto=format,compress&rect=0,94,2000,1050&w=2400&h=1260",{"x":192,"y":2648,"zoom":381,"background":1439},94,"Studio Boam | Towards responsible packaging: the rise of bio-based materials in the beverage world",{"id":2651,"uid":2652,"url":2653,"type":165,"href":2654,"tags":2655,"first_publication_date":2656,"last_publication_date":2657,"slugs":2658,"linked_documents":2660,"lang":13,"alternate_languages":2661,"data":2665},"aCxQvxMAAB8Aau8G","storytelling-label-design","/en/news/storytelling-label-design","https://studioboam.cdn.prismic.io/api/v2/documents/search?ref=arzTOBIAACsABVEF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aCxQvxMAAB8Aau8G%22%29+%5D%5D",[],"2025-05-20T09:53:59+0000","2025-05-20T09:54:20+0000",[2659],"storytelling--label-design-when-the-image-carries-the-narrative",[],[2662],{"id":2663,"type":165,"lang":17,"uid":2664},"aCb-qREAACMAuYBk","storytelling-design-detiquettes",{"title":2666,"surtitle":2668,"date":2670,"poster":2671,"poster_video":2677,"slices":2678,"meta_description":2779,"meta_image":2780,"meta_title":2784},[2667],{"type":180,"text":2668,"spans":2669,"direction":92},"Storytelling & label design: when the image carries the narrative",[],"2025-05-16",{"dimensions":2672,"alt":5,"copyright":5,"url":2673,"id":2674,"edit":2675},{"width":187,"height":188},"https://images.prismic.io/studioboam/Z1hHT5bqstJ98QvA_Studio-Boam-Agence-Vins-spiritueux-Bulles-de-Ruche-Hydromel-1.jpg?auto=format,compress&rect=0,130,2500,1406&w=1920&h=1080","Z1hHT5bqstJ98QvA",{"x":192,"y":2676,"zoom":381,"background":1439},130,{"link_type":121},[2679,2687,2722,2751],{"variation":213,"version":214,"items":2680,"primary":2682,"id":222,"slice_type":223,"slice_label":5},[2681],{},{"chapeau":2683},[2684],{"type":153,"text":2685,"spans":2686},"In the world of wines, spirits, and non-alcoholic beverages, label design is not limited to decorating a container: it is the very first point of contact between a product and its audience. That first glance at a bottle triggers far more than just visual interest—it activates memory, emotions, and imagination. At Studio Boam, we believe in the power of visual storytelling to give meaning to every creation.",[],{"variation":213,"version":214,"items":2688,"primary":2690,"id":254,"slice_type":255,"slice_label":5},[2689],{},{"title":2691,"image_left":2695,"text_right":2701},[2692],{"type":230,"text":2693,"spans":2694,"direction":92},"Giving the bottle a voice",[],{"dimensions":2696,"alt":5,"copyright":5,"url":2698,"id":2699,"edit":2700},{"width":235,"height":2697},481,"https://images.prismic.io/studioboam/Z1giX5bqstJ98QSs_Studio-Boam-Agence-Vins-spiritueux-Bulles-de-Ruche-Hydromel-litchi-3.jpg?auto=format,compress&rect=0,0,2679,2026&w=636&h=481","Z1giX5bqstJ98QSs",{"x":192,"y":192,"zoom":381,"background":1439},[2702,2708,2710],{"type":89,"text":2703,"spans":2704},"Every brand, every estate, every artisan has a story. Sometimes discreet, sometimes bold, but always unique. Our mission as a design studio specializing in beverages is to bring that story to the surface and provide it with a worthy showcase: a label design that speaks, suggests, intrigues.",[2705],{"start":2706,"end":2707,"type":354},126,165,{"type":89,"text":461,"spans":2709},[],{"type":89,"text":2711,"spans":2712},"We begin each project by immersing ourselves in the producer’s universe: their origins, terroir, know-how, and intentions. Whether it’s a wine with family roots, a spirit crafted using artisanal methods, or a non-alcoholic drink inspired by nature, we search for that narrative thread that will guide the creation.",[2713,2716,2719],{"start":2714,"end":2715,"type":354},138,160,{"start":2717,"end":2718,"type":354},164,202,{"start":2720,"end":2721,"type":354},209,247,{"variation":213,"version":214,"items":2723,"primary":2725,"id":285,"slice_type":255,"slice_label":5},[2724],{},{"title":2726,"image_left":2730,"text_right":2739},[2727],{"type":230,"text":2728,"spans":2729,"direction":92},"A sensitive narrative, translated into design",[],{"dimensions":2731,"alt":5,"copyright":5,"url":2733,"id":2734,"edit":2735},{"width":235,"height":2732},334,"https://images.prismic.io/studioboam/Z1ggRpbqstJ98QQK_Studio-Boam-Agence-Vins-spiritueux-Bulles-de-Ruche-Hydromel-motif.jpg?auto=format%2Ccompress&rect=391%2C211%2C1242%2C652&w=636&h=334","Z1ggRpbqstJ98QQK",{"x":2736,"y":2737,"zoom":2738,"background":1439},391,211,1.61,[2740,2744,2746],{"type":89,"text":2741,"spans":2742},"Storytelling applied to packaging comes to life through tangible elements: the chosen typography, the graphic composition, the illustrations, the feel of the paper, the finishes. Nothing is left to chance. Calligraphic lettering can evoke tradition, a rough texture recalls stony soil, a bright palette conveys the sunlit energy of a southern terroir.",[2743],{"start":192,"end":2495,"type":354},{"type":89,"text":461,"spans":2745},[],{"type":89,"text":2747,"spans":2748},"Our role, as creators of labels and packaging for wines and spirits, is to orchestrate all these elements to make an identity resonate, evoke emotion, and embody a promise.",[2749],{"start":2750,"end":137,"type":354},13,{"variation":213,"version":214,"items":2752,"primary":2753,"id":2038,"slice_type":255,"slice_label":5},[],{"title":2754,"image_left":2758,"text_right":2763},[2755],{"type":230,"text":2756,"spans":2757,"direction":92},"Expertise dedicated to distinctive brands",[],{"dimensions":2759,"alt":5,"copyright":5,"url":2760,"id":2761,"edit":2762},{"width":235,"height":1710},"https://images.prismic.io/studioboam/Zxiq94F3NbkBX4dr_Studio-Boam-Belle-dArgence-etiquette-5ok.jpg?auto=format,compress&rect=0,0,2155,2694&w=636&h=795","Zxiq94F3NbkBX4dr",{"x":192,"y":192,"zoom":381,"background":1439},[2764,2774,2776],{"type":89,"text":2765,"spans":2766},"Studio Boam works with houses and producers looking to stand out. As a committed branding agency for beverages, we cultivate an approach that is both poetic and strategic. From the creation of visuals for packaging to the design of custom labels, and brand storytelling consulting, we support projects that want to leave their mark.",[2767,2768,2771],{"start":138,"end":2334,"type":354},{"start":2769,"end":2770,"type":354},193,214,{"start":2772,"end":2773,"type":354},222,245,{"type":89,"text":461,"spans":2775},[],{"type":89,"text":2777,"spans":2778},"Because a well-told bottle is never forgotten.",[],"In the world of wines, spirits, and non-alcoholic beverages, label design is not limited to decorating a container: it is the very first point of contact between a product and its audience. That first glance at a bottle triggers far more than just visual interest—it activates memory, emotions, imagination.",{"dimensions":2781,"alt":5,"copyright":5,"url":2782,"id":2674,"edit":2783},{"width":373,"height":374},"https://images.prismic.io/studioboam/Z1hHT5bqstJ98QvA_Studio-Boam-Agence-Vins-spiritueux-Bulles-de-Ruche-Hydromel-1.jpg?auto=format,compress&rect=0,177,2500,1313&w=2400&h=1260",{"x":192,"y":2560,"zoom":381,"background":1439},"Studio Boam | Storytelling & label design: when the image carries the narrative","e0145ed","All Rights Reserved",1790785319020]